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Kenya telecoms market report 2015

Kenya telecoms market report 2015

Market Study
Published: November 2015
Pages: 28 slides
Research from: Analysys Mason
Sector: Broadband & Fixed

From: GBP 1249.00
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This country report and accompanying data annex provide a comprehensive overview of Kenya's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

Company coverage
This report includes information on the following companies.

AccessKenya
Airtel
Essar Telecom Kenya (yuMobile)
Liquid Telecom
Orange/Telkom Kenya
Safaricom
Wananchi Group Kenya (Zuku)
 

Data coverage
Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Figures are supplied for each year since 2007. The data annex was last updated in October 2015. Metrics include the following.

Fixed telecoms market
 
Connections
voice
broadband (split by access technology: DSL and other)
dial-up Internet.
 
Revenue
service revenue: total, as a percentage of GDP and per capita per month
retail revenue ('spend') – for DSL and other fixed broadband.
 
Traffic
fixed-originated minutes of use per active connection per month.
 
Operator-level metrics/market share
broadband subscribers by major broadband operator (and associated market shares and year-on-year changes).
 


Mobile telecoms market

Connections
total and penetration
split by prepaid and contract; handset and broadband; and 2G.

Revenue
service revenue, total and split by: prepaid and contract; as a percentage of GDP; per capita per month; voice, non-voice, P2P messaging, and content and data (for handset-based service revenue); and mobile broadband
ARPU, total and split by: prepaid and contract; and handset voice and non-voice services
data revenue (and as a percentage of service revenue).

Traffic
mobile-originated minutes of use per active connection per month.

Operator-level metrics/market share
active subscribers (and associated market shares and year-on-year changes).

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