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Mobile services in Western Europe: trends and forecasts 2015–2020

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Market Study
Published: November 2015
Pages: 35 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 4999.00
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'Handset data revenue growth and fixed broadband revenue in Western Europe (WE) will not fully offset voice and mobile messaging revenue losses, resulting in fixed and mobile revenue decline in the region.'

Mobile services revenue in Western Europe (WE) accounted for 16.6% of worldwide mobile service revenue, and 7.7% of mobile connections in 2014. By 2020, we expect the WE revenue share to shrink to 14.4% and the connection share to 5.9%. Mobile retail services accounted for 42.3% of overall WE service revenue in 2014, and this proportion will grow to 43.7% in 2020. However, mobile retail revenue will decline slightly at a CAGR of –1% during the forecast period.

This report and associated data annex provide:
commentary and trend analysis to support our 5-year forecast for Western Europe (WE)
worldwide context, regional analysis and commentary on five countries: France, Germany, Italy, Spain and the United Kingdom (UK)
forecasting informed by on-the-ground market experts from our Research and Consulting divisions. We also draw upon Analysys Mason’s Telecoms Market Matrix, a comprehensive source of trusted quarterly data that sizes European telecoms markets.
Geographical coverage

Countries modelled individually
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom (UK)

Detailed country commentary
France
Germany
Italy
Spain
UK

Data coverage

Mobile connections
Handset, mobile broadband1, M2M2Prepaid, contract
2G, 3G, 4G (LTE)
Smartphone, non-smartphone
 
Mobile revenue
Service3, retail
Prepaid, contract
Handset, mobile broadband1, M2M2Handset voice, messaging, data
 
Mobile ARPU
SIMS, handset
Prepaid, contract
Handset voice, data
 
Voice traffic
Outgoing minutes, MoU
 

1 Includes USB modem, and mid- and large-screen, though not handset-based data.

2 M2M connections and revenue figures include mobile services only.

3 Service revenue is the sum of retail and wholesale revenue.


This report provides commentary and trend analysis to support our 5-year forecast for Western Europe (WE). It includes worldwide context and commentary on five key countries: France, Germany, Italy, Spain and the United Kingdom.
The report provides forecasts that are informed by on-the-ground market experts from our Research and Consulting divisions. We also draw upon Analysys Mason’s Telecoms Market Matrix, a comprehensive source of trusted quarterly data that sizes European telecoms markets.

About this report
Market intelligence, strategy and project managers at mobile operators in Europe.
Regulatory bodies in Europe.
Financial institutions that directly invest in the telecoms sector in the region, or advise others that do so.
Press and media bodies that need a foundation of knowledge of the European mobile telecoms market.

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