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Mobile money in the Middle East and Africa: trends and forecasts 2015–2020

Mobile money in the Middle East and Africa: trends and forecasts 2015–2020

Market Study
Published: October 2015
Pages: 50 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 4999.00
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Operators and vendors need to understand the size of the mobile money opportunity in the Middle East and Africa (MEA) and what the key success factors are for mobile money services. This report provides a forecast for the region, which includes total market size, the number of registered and active users, transaction volumes and revenue to 2020.

THIS FORECAST REPORT PROVIDES:
a detailed forecast of mobile money services in the Middle East and Africa (MEA), specifically covering mobile stored value accounts (MSVAs) and advanced mobile wallets (AMWs), with sub-regional and country splits for select markets
a description of the main drivers and inhibitors of adoption for mobile money services, including market and regulatory dynamics
an assessment of the opportunity for mobile operators, banks, and third-party players in the value chain.

GEOGRAPHICAL COVERAGE
Middle East and North Africa (MEA)
Sub-Saharan Africa (SSA)
Individual forecasts for Egypt, Kenya, Nigeria, Qatar, Saudi Arabia, South Africa and the UAE.

MAJOR KPIs
Total market size
Adoption by type of service
Registered and active users
Fee revenue by provider type
Market shares by type of player

CASE STUDIES
Beam Wallet
MTN Mobile Money
Ooredoo Mobile Money (OMM)
Orange Money

KEY QUESTIONS ANSWERED IN THIS REPORT
What is the size of the mobile wallets opportunity in MEA?
How can operators capture a share of this growing market?
What percentage of the opportunity can be accrued by operators, banks, electronic money licence holders, and third parties like Apple or Google?
What are the key trends that will drive consumer adoption of mobile money in the Middle East and Africa over the next 5 years?
What are the main success factors that determine traction and adoption of mobile money initiatives in the region?


WHO NEEDS TO READ THIS REPORT
Strategy executives, directors and managers within mobile operators, banks, and electronic money licence holders in MEA who are implementing mobile wallet and payment initiatives – or designing the response to competitors’ and over-the-top (OTT) players’ initiatives.
Vendors and software developers involved in the development and integration of mobile wallet platforms, and who wish to identify new opportunities and commercial prospects for mobile wallet players in MEA.
Industry experts and observers who wish to better understand mobile operators’ mobile money strategies, trends, challenges and opportunities in the region.

 

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