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Western Europe telecoms market: trends and forecasts (8 countries) 2015–2020

Western Europe telecoms market: trends and forecasts (8 countries) 20152020

Market Study
Published: August 2015
Pages: 49 slides
Research from: Analysys Mason
Sector: Broadband & Fixed

From: GBP 4999.00
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'Traditional telecoms revenue streams will continue to suffer heavy losses, outweighing growth in mobile and fixed data and TV markets.'

Mobile operators must continue to encourage the enrichment of their customer bases, by managing the migration of customers from prepaid to contract plans and from basic phones to smartphones. This strategy will reduce churn and open up opportunities to encourage the take-up of data-centric plans.

This report provides:
a 5-year forecast of more than 100 mobile and fixed KPIs for the region as a whole and for 8 countries
well-documented forecast assumptions for each type of mobile and fixed service, and for key countries
an overview of operator strategies and country-specific topics, in order to highlight similarities and differences between countries
a summary of results, key implications and recommendations for mobile and fixed operators
an analysis of the trends, drivers and an explanation of the significant changes to our previous forecasts for the region.
 

Coverage
Geographical coverage  
Region modelled

Western Europe
Countries modelled individually

France
Germany
Italy
Netherlands
Portugal
Spain
Sweden
UK

Major KPIs

Connections

Mobile

Handset, mobile broadband, M2M
Prepaid, contract
2G, 3G, 4G
Smartphone,
non-smartphone

Fixed

Voice, broadband, IPTV, dial-up
Narrowband voice, VoBB
DSL, FTTH/B, cable


Fixed and mobile voice traffic

Outgoing minutes, MoU


Revenue

Mobile

Service, retail
Prepaid, contract
Handset, mobile broadband, M2M
Handset voice, messaging, data


Fixed

Service, retail
Voice, broadband, IPTV, dial-up, BNS
DSL, FTTH/B, cable


Mobile ARPU

SIMs, handset
Prepaid, contract
Handset voice
 

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