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The Market for 4K TVs

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Market Study
Published: September 2015
Pages: 59
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 3125.00
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The market for 4K TV sets faces many challenges, including low familiarity, low willingness to pay premium prices, content availability concerns, and a cooling market for flat-panel TVs in general. This Market Focus assesses consumer interest in 4K, the content availability adoption barrier, and how much of a price premium consumers are willing to pay to get a 4K TV instead of an HD TV
 

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