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Set-top-boxes (STBs) are electronic devices that allow users to receive unencrypted subscribed channels through an addressable system for viewing encrypted channels. The market for STBs is expected to surpass USD 18 billion by 2019 due to its easy deployment options and the introduction of features like pause and play facility.
In this market analysis, Technavio’s market research analysts have estimated the APAC region to account for more than 56% of the total market share by 2019. Market growth in this region is primarily driven by countries like China and India, where the rapid digitization of analog TVs is resulting in its rapid adoption during the forecast period.
Content-based segmentation of the set-top box market
The HD STBs segment is expected to dominate over the SD STBs segment due to the change in consumers’ preference toward high-definition television shows. In 2014, this segment accounted for a minor share of the global market for STBs. However, by 2019, this segment is envisaged to account for approximately 97% of the total market share due to its high popularity among the populace.
Segmentation by product and analysis of the set-top box market
Technavio’s market research analyst has estimated the cable STB segment to account for more than 40% of the total market share by 2019. Factors like the transmission of analog cable TV connection into digital cable TV connection are expected to account for this segment’s domination of the market in the next five years.
Competitive landscape and key vendor
The market for STBs is highly competitive and is characterized by the presence of several large vendors. The four major vendors in this market account for almost half of the overall market share during the forecast period, whereas smaller vendors continually compete with each other to gain traction in this market.
Leading vendors in this market are -
Other prominent vendors in this market are ABOX42, ADB, AirTies, Albis Technologies, Alpha Networks, Amino, Arion Technology, Atlanta DTH, BOCS, Celrun, Cima, Comigo, Comtrend, Coolech, Coship, Daewoo Electronics, Dune HD, EchoStar, Eagle Kingdom Technologies, Edge Core Networks, Elecard, Enseo, Entone, Hansun Technologies, HFCNET & IP-NET, Homecast, HubTech, Humax, Hyundai Digital Tech, iNext, InfoEQ, Infomir, Intek Digital, Interactive TV, International Datacasting, Kaon Media, LG, Lung Hwa Electronics, MitraStar, Lenovo, Neotion, Netgem, Nighthawk Systems, NxTV, OnTV Digital, PROMSVYAZ, Sagem, Samsung Electronics, Sandmartin, SDMC, Setabox Technology, SmartLabs, SOWELL Technology, Stino, Sunniwell, SysMaster, TechniSat, Technosat, TechnoTrend Goerler, Telergy, Telsey, TiVo, TopField, Verismo Networks, Vestel, CHICONY Electronics, Yuxing, Zenega, Zinwell, and ZTE.
Key questions answered in the report include
•What will the market size and the growth rate be in 2019?
•What are the key factors driving the global set-top box market?
•What are the key market trends impacting the growth of the global set-top box market?
•What are the challenges to market growth?
•Who are the key vendors in the global set-top box market?
•What are the market opportunities and threats faced by the vendors in the global set-top box market?
•Trending factors influencing the market shares of APAC, EMEA, and the Americas?
•What are the key outcomes of the five forces analysis of the global set-top box market?
Technavio also offers customization on reports based on specific client requirement.
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