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North America already had 50.6 million SVOD homes [for movie and TV services only – excluding sports] by end-2014 – or 38.8% of TV households and 48.1% of fixed broadband homes, according to a new report from Digital TV Research. The Americas OTT TV & Video Forecasts report estimates that this represents considerable growth since 2010 when there were 16.7 million SVOD homes (13.0% of TV households). Therefore the North American region is the world’s most mature for SVOD.
However, the market is not yet mature. In fact, 7.1 million more SVOD homes will be added in 2015 alone. The total is forecast to climb to 76.5 million by 2020 – up by 26 million on 2014 – giving 57.3% penetration of TV households and 65.2% of fixed broadband homes.
SVOD revenues will soar from $0.79 billion in 2010 to $4.46 billion in 2014 and onto $7.09 billion in 2020. Revenues will grow by 59% between 2014 and 2020.
North American OTT TV and video revenues will reach $20.5 billion in 2020; up from $2.6 billion in 2010 and the $13.2 billion expected in 2015.
Advertising on OTT sites will generate revenues of $6.0 billion in 2015, quadruple the $1.4 billion in 2010. Rapid advertising expenditure growth will continue, to reach $10.3 billion in 2020.
DTO revenues are forecast to be $2,197 million in 2020, up from $321 million in 2010 and $1,218 million in 2014. Movies will contribute two-thirds of DTO revenues by 2020, with TV series providing the rest.
OTT TV and video rental/pay-per-view revenues will expand rapidly, climbing from $169 million in 2010 on to $591 million in 2014 and to $999 million in 2020. Movies will be the main earner; providing $715 million by 2020. TV box sets becoming a more popular promotional tool than single episodes.
Published in June 2015, this 118-page PDF and excel report contains comprehensive coverage of the Americas OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 15 countries, including:
• Executive Summary.
• Mini-profiles for OTT operators – by country.
• Global forecasts summary from 2010 to 2020
• Comparison forecast tables for 15 countries.
• Individual country forecasts for 15 territories.
• Country profiles
15 countries covered:
Total households (000) TV households (000) Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
TV HH/Total HH
Fixed broadband HH/Total HH Smartphone subs/Population Tablet subs/Population
OTT TV & video households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH
SVOD homes (000)
SVOD homes/Fixed broadband HH SVOD homes/TVHH
Movie rental transactions (000) TV rental transactions (000)
Total rental transactions (000)
TV download-to-own transactions (000) Movie download-to-own transactions (000)
Total download-to-own transactions (000)
Online advertising total (US$ mil.)
Online advertising for OTT sites (US$ mil.) Download-to-own TV revenues (US$ mil.) Download-to-own movie revenues (US$ mil.)
Download-to-own video revenues (US$ mil.)
Online rental revenues (US$ mil.) Online TV rental revenues (US$ mil.) Online movie rental revenues (US$ mil.)
SVOD revenues (US$ mil.)
Total OTT TV & video revenues (US$ mil.)
Online video advertising/BB HH (US$)
Download-to-own revenues/BB HH (US$) Rental revenues/BB HH (US$) SVOD revenues/BBHH (US$)
OTT TV & video revenues/BBHH (US$)
OTT TV video advg/OTT TV & video HH (US$)
Download-to-own revs/OTT TV & video HH (US$) SVOD revs/OTT TV & video HH (US$) OTT TV & video revs/OTT TV & video HH (US$)