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Privacy Concerns about the Smart Home

Privacy Concerns about the Smart Home

Market Study
Published: April 2015
Pages: 59
Research from: Parks Associates
Sector: Information & Communications Technology

From: GBP 3125.00
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Privacy Concerns about the Smart Home assesses the potential for privacy concerns to inhibit the adoption of smart home devices and systems. It highlights current adoption trends and gauges the level of concern with a variety of device categories. It identifies specific concerns with each type of device as well as the potential for privacy guarantees to alleviate concerns and then explores the impact privacy concerns are having on purchase decisions.

Key Topics
 
» Detailed overview of current smart home adoption trends
 
» Privacy concerns about the smart home
 
» Impact of privacy rights on consumers' concerns
 
» Willingness of consumers to share data from smart home devices
 
Research Benefits
 
» Identifies smart home ownership trends by consumer segments
 
» Compares specific concerns with each type of device
 
» Assesses the effectiveness of Privacy Rights to relieve consumer concerns
 
» Explores the impact privacy concerns have on purchase decisions
 

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