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Privacy and Big Data: Safeguarding Consumers

Privacy and Big Data: Safeguarding Consumers

Market Study
Published: July 2015
Pages: 71
Research from: Parks Associates
Sector: Information & Communications Technology

From: GBP 2000.00
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High-profile security breaches, combined with the increased hacking risks of that come with smart devices, raise consumer concerns about the privacy and security of their personal information. However, big data and analytics are key tools for success with connected home products and systems. This report evaluates consumer concerns and preferences, assesses the security and privacy issues in the current market, and looks at best practices for companies to store and use consumer data while providing consumers with the necessary levels of privacy and security.


Report Topics
 
• Consumer concerns for privacy and security
 
• Growth of leading connected devices and connectivity enabling the IoT
 
• Trends impacting vertical industries
 
• The value of big data for business growth and the attendant risks and costs of data breaches
 
• Privacy issues in the current market
 
• Best practices for companies to store and use consumer data while providing consumers with the necessary levels of privacy and security
 
Companies In Report (Sample)
Amazon
Anthem
Arrayent
Facebook
Federal Trade Commission
Google
Home Depot
IBM
Online Trust Alliance
Ponemon Institute
SmartThings
Target

Figures
Timeline of Device Adoption
Forecast: Smartphone Unit Sales in U.S.
Forecast: Smartphone Penetration in U.S.
Forecast: Unit Sales of Smart TVs in U.S.
Forecast: Penetration of Smart TVs in U.S. Broadband Households
Forecast: Smart Home Controller Unit Sales in U.S.
Forecast: Smart Home Controller Penetration in U.S.
Forecast: Networked Medical Device Unit Sales in U.S.
Forecast: Connected Fitness Tracker Unit Sales in U.S.
Forecast: Connected Fitness Tracker Penetration in U.S.
Forecast: Global Fixed-Line Broadband Homes
Forecast: Global Mobile Broadband - 4G/LTE Subscribers
Data Privacy and Security Ecosystem
Device Vulnerabilities and Remedies
Building Security in Maturity Model
Privacy Policy Word Count and Transparency & Choice Options
The New Technology Stack
Smart Home Big Data Levers, Concerns, and Cloud Services
Level of Privacy & Security Concern by Device Category
Privacy or Security Concerns for Smart Home Device Owners versus Non-owners
Leading Privacy and Security Concerns by Device Category
Effectiveness of Privacy Rights to Relieve Concerns
Incremental Impact of Privacy Rights on Concerns
Willingness to Share Data by Owners of Connected CE Devices
Willingness to Share Data by Owners of Fitness Health Devices
Willingness to Share Data by Owners of Smart Entry Devices
Willingness to Share Data for Benefits by Specified Age Groups

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