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Smart Watch: Extending the Mobile Experience

Smart Watch: Extending the Mobile Experience

Market Study
Published: June 2015
Pages: 54
Research from: Parks Associates
Sector: Handsets & Devices

From: GBP 2000.00
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This report examines the emergence of the smart watch as a mobile device complementing the smartphone and extending the mobile experience for consumers. It outlines the goals and strategies of various stakeholders in the mobile device and service ecosystems and how the smart watch fits within their overall mobile strategy. The report also provides consumer perspective on the features, value, and use of the smart watch. It provides a five-year market forecast for smart watch unit sales and revenues.

Figures
Companies researched or interviewed for the report
Smart Watch Launches 2015 and Beyond
Smart Watch Penetration in the US
Intention to Purchase a Smart Watch
Interest in the Term “Smart Watch” Over Time
Smart Watch Brands Purchased (2013 - 2014)
Major Smart Watch Brands and Flagship Product Features
Smart Watch Gift vs Self-Purchase
Smart Watch Purchase Price
Smart Watch Purchase – Top Purchase Considerations
Smart Watch Players – Strengths and Weaknesses
Smart Watch Players – Fashion and Technology Positioning
Weekly Smart Watch Activities
Smart Watch OS Platforms
Smartphone Interface Approaches
Smart Watch Global Unit Sales
Smart Watch Unit Sales by Region
Smart Watch Global Annual Revenues
Smart Watch Annual Revenues by Region

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