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Global Satellite TV Forecasts

Global Satellite TV Forecasts

Management Report
Published: May 2015
Pages: 274
Research from: digital TV research
Sector: Media & Entertainment

From: GBP 1250.00
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The number of pay satellite TV [DBS or DTH] homes will reach 265 million by 2020, up from 203 million at end-2014 and 143 million at end-2010, according to a new report from Digital TV Research.

Covering 138 countries, the Global Satellite TV Forecasts report estimates that India will continue to lead the sector, with 66.9 million pay satellite TV subs in 2020, followed by the US with 34.1 million. Russia (18.5 million) and Brazil (15.3 million) will take third and fourth places respectively. These four countries will account for just over half the global total by 2020.

From the 61.6 million pay satellite TV subscribers to be added between 2014 and 2020, India will provide 23.5 million, Indonesia 5.0 million, Brazil 3.4 million and Russia 2.7 million. The pay satellite TV subs total will more than double in 41 countries. However, pay satellite TV subscriber totals will fall in 17 countries between 2014 and 2020 as subs convert to other platforms.

Pay satellite TV penetration reached 13.1% of TV households at end-2014, and will climb to 15.6% by 2020. Penetration will exceed 25% of TV households in 27 countries by 2020, up from 11 in 2010.

Global satellite TV revenues will reach $94.8 billion in 2020, up from $88.4 billion in 2014 and $71.8 billion in 2010. Satellite TV revenues will overtake total cable TV revenues in 2015.

Asia Pacific and Sub-Saharan Africa will show strong satellite TV revenue growth. However, revenues will fall in Western Europe and North America. The US will remain satellite TV market leader by revenues, although its share of the global total will fall from 44.8% in 2014 ($39.6 billion) to 41.3% in 2020 ($39.2 billion). Brazil will be second in revenue terms by 2020 ($6.8 billion); having overtaken the UK in 2013.

India will add the most satellite TV revenues ($2.5 billion, moving from tenth to fifth place) between 2014 and 2020, with Nigeria increasing by $437 million and Indonesia $414 million. Revenues will more than double in 41 countries.

However, revenues will fall in Canada by $805 million, the US by $421 million and France $232 million. Revenues will fall or be flat in 38 countries. Much of this is due to greater competition forcing satellite TV platforms to offer cheaper packages which will lead to lower ARPUs. Furthermore, low-cost satellite TV packages are making a significant impact in several countries.

Published in May 2015, this 274-page electronically-delivered report comes in two parts:
• An 102-page PDF giving a global Executive Summary and regional and country analysis (Asia Pacific, Eastern Europe, Latin America, Middle East & North Africa, North America, Sub-Saharan Africa, Western Europe, Summary and comparison forecasts, satellite TV country forecasts).
• An excel workbook providing satellite TV forecasts from 2010 to 2020 for 138 countries as well as handy comparison tables.

Data for 138 countries:
Albania
Algeria
Angola
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belarus
Belgium
Benin
Bolivia
Bosnia
Botswana
Brazil
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
CAR
Chad
Chile
China
Colombia
DR Congo Rep
Congo
Costa Rica
Cote d’Ivoire
Croatia
Cyprus
Czech Rep.
Denmark Dominican Rep.
Ecuador
Egypt
El Salvador
Eq Guinea
Estonia
Ethiopia
Finland
France
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Guatemala
Guinea
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Laos
Latvia
Lebanon
Liberia
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Mali
Malaysia
Malta
Mexico
Moldova
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Rwanda
Saudi Arabia
Senegal
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Syria
Taiwan
Tanzania
Thailand
Togo
Tunisia
Turkey
Uganda
Ukraine
UAE
UK
USA
Uruguay
Uzbekistan
Venezuela
Vietnam
Zambia
Zimbabwe

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