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The Connected Consumer Survey 2015: pay-TV and OTT video services

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Market Study
Published: May 2015
Pages: 38 slides
Research from: Analysys Mason
Sector: Media & Entertainment

From: GBP 4999.00
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OTT video services appear to complement pay TV, rather than erode pay TVs' customer base, and this creates potential for partnerships.

Pay-TV operators have reached most of their addressable market, which leaves little room for growth in subscriber numbers. Meanwhile, over-the-top (OTT) video services are increasingly popular and viewing habits are changing as video content is viewed on multiple devices. This report discusses these trends using insights gained from our Connected Consumer Survey 2015.

This report focuses on aspects of Analysys Mason's annual Connected Consumer Survey that relate to the behaviour, preferences and plans of fixed broadband users in France, Germany, Poland, Spain, Turkey, the UK and the USA.

This report provides insight into:
•the drivers of churn and inhibitors of adoption of pay-TV services
•what the Net Promoter Score (NPS) means to operators, and what influences it (we include scores for major players in each of the countries surveyed in the report)
•the viewing habits of pay-TV customers, and the devices used to access paid-for online video content
•the implications of multi-screen and OTT video for pay-TV operators' strategies.

Survey data coverage
The survey consists of an online questionnaire of 137 questions, which was conducted in July and August 2014 and had 7485 respondents. The respondents were chosen to be representative of the online population with respect to age, gender and employment status.

Geographical coverage
•France
•Germany
•Poland
•Spain
•Turkey
•UK
•USA

About this report
This report focuses on aspects of Analysys Mason’s annual Connected Consumer Survey that relate to the behaviour, preferences and future plans of pay-TV and over-the-top (OTT) video service users in France, Germany, Poland, Spain, Turkey, the UK and the USA.
The survey consists of an online questionnaire, which was conducted in July and August 2014 and had 7485 respondents. The respondents were chosen to be representative of the online population in terms of age, gender and employment status.
This report focuses on several issues that are critical to the strategy of pay-TV operators in 2015, including:
drivers of churn and inhibitors to pay-TV service adoption
what the Net Promoter Score (NPS) means to operators, and what influences it1
the viewing habits of pay-TV customers, and the devices used to access paid-for online video content
the implications for pay-TV operator strategy of multi-screen and OTT video.

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