Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


Mobile Money: Telcos Scramble for Africa

Image for Mobile Money: Telcos Scramble for Africa

Market Briefing
Published: April 2015
Pages: 10
Research from: IDC Research
Sector: Mobile

From: GBP 2813.00
Buy Now!

In this insight, IDC looks at the current state of MM services across major economies in Africa. Kenya, the most successful use case of MM services, will be assessed and compared with other African states deploying MM systems. IDC will also look at the evolution of the MM ecosystem, address the existing opportunities and challenges, and provide key strategic guidance to central players in the ecosystem.
1.IDC Opinion
2.In This Insight
3.Situation Overview
Competing MM Models: MNO-Driven vs. Bank-Driven
 Figure: Competing MM Models in Africa
Kenya: 'The Digital Transaction Culture' and Growing Dependency on MM Services
Tanzania: Championing MM Interoperability in Africa
South Africa: MM Services Can Be a Niche Solution Because 'South Africa Is Not Kenya'
West Africa: Nigeria's Bank-Led System vs. 'Being Left Behind'
The Rest of Africa
 Table: Summary of Mobile Money Environment in Select African Countries
4.Future Outlook
 Figure: Diagram 1: Africa's MM Evolution Path
Critical MM Success Factors
5.Essential Guidance

Top of Page