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Chinese Smartphone Market Development, 1Q 2015

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Market Briefing
Published: April 2015
Pages: 16
Research from: Market Intelligence and Consulting Institute (MIC)
Sector: Mobile

From: GBP 563.00
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As of the fourth quarter of 2014, Chinese mobile phone users totalled around 1.29 billion and combined user adoption of 3G and 4G reached nearly 47%. Sales volume of smartphones in China arrived at 104.2 million units in the same quarter. Xiaomi, Huawei and Lenovo managed to maintain their leading positions while Apple made a significant progress on the back of iPhone 6 and iPhone 6 Plus. In contrast, Samsung, Coolpad, and ZTE all showed signs of decline. This report examines the development of the Chinese smartphone market during the fourth quarter of 2014 and the first quarter of 2015, from the perspectives of telecom operators and smartphone branded vendors.
List of Topics 
Development of the Chinese mobile communication market, touching on accumulated mobile phone number and 3G/4G user base of three major Chinese telecom operators: China Mobile, China Telecom, China Unicom
Chinese mobile phone market volume, with shipment breakdowns by major branded vendors
Development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi, touching on their product and channel strategies targeted for the Chinese market
Profiling the product portfolios of major Chinese smartphone branded vendors, as of the first quarter of 2015
 
 
List of Figures 
Figure 1  Accumulated Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2013 - 4Q 2014
Figure 2  Accumulated 3G/4G Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2013 - 4Q 2014
Figure 3  China's Smartphone Market Volume, 1Q 2013 - 4Q 2014
Figure 4  Chinese Smartphone Market Volume Share by Branded Vendor, 1Q 2013 – 4Q 2014
 
List of Tables 
Table 1  New Smartphones Launched by Chinese Leading Branded Vendors in 1Q 2015
 
Companies covered 
Alibaba, Apple, China Mobile, China Telecom, China Unicom, China UnionPay, Coolpad, Gionee, Gome, Huawei, JD.com, K-Touch, Lenovo, Meizu, Oppo, Samsung, Suning, T-Mall, Vivo, Xiaomi, YHD.com, ZTE  
 

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