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The telcos continue to witness decline in their voice revenue growth and have
shifted their focus to data services offerings. The increased availability of affordable
smartphones, competitive pricing by telcos for mobile voice and data services, has
resulted in the increased penetration of data services for the telcos. The mobile
subscriber count is expected to witness a CAGR of 8.3% over the period 2009-14 as
against a CAGR of -1.8% for the fixed line telephony during the same period. The
active mobile broadband subscribers, which was 615 million in 2009 is expected to
reach 2.3 billion in 2014 and would therefore account for nearly 33.5% of the overall
mobile subscriber base by the end of 2014.
The increasing mobile broadband penetration, active subscriber base count of which
has increased by 30.4% (CAGR over the period 2009-14) would provide the telcos
with an opportunity to increase their monetization levels from the existing & new
subscribers, through the provisioning of VAS services. With the traditional VAS
services such as CRBT (ringtones) and P2P sms witnessing a downward trend, the
telcos have now shifted the focus towards VAS services which leverage upon data
services to drive their revenues. Services such as Mobile Gaming, Mobile Video,
Mobile Apps, Instant messaging, Social Networking, Mobile Money etc, are bound to
emerge as additional service revenue areas to focus on by the telcos. Few of the
services such as Social Networking (such as Facebook, Linkedin, Twitter) and Instant
Messaging services like (WhatsApp, WeChat, Line etc) continue to witness increased
popularity, however the telcos are now increasingly focusing upon the services such
as mobile money in the emerging regions and advanced data reliable services such as
mobile video, video streaming, mobile gaming etc; which continue to gain increased
adoption across all the geographic regions. This has been aptly supported by
affordable feature rich smartphones and mobile content availability which is easily
accessible by the users globally.
This research report provides an insight on the various mobile VAS services which
continue to gain popularity globally. It also includes finding on the trends of
smartphones and Mobile phone OS across select countries in graphical form. It also
contains profile snapshots of leading social networking sites, mobile gaming
companies along with features list of leading smartphones. Beside this, select insights
on key service like Mobile Money, Mobile Video and Mobile gaming further makes this
report a value buy for leading telecom operators, app developers, content providers,
Mobile devices manufacturers etc. The report is generated through secondary findings available on the internet and the
relevant sources of data have been mentioned wherever applicable.
- The global mobile subscription count is expected to reach 6.9 billion by 2014,
with the active mobile broadband subscription expected to reach 2.3 billion by
- The increased popularity of VAS services has been driven by availability of
affordable smartphones, mobile inter.net services and content (even in the
- Nokia and Symbian OS continues to witness declines across all the major
geographic regions, whereas Android driven by increased sales of Samsung
handsets and increased sales of it amongst the emerging as well as developed
countries continues to witness the popularity wave.
- The youth population within the age group of 15-29 years would constitute around
40% of the entire world’s population by 2015 and would be the major driver for
increased adoption of mobile linked services.
- Dynamic business models are expected to emerge with Telcos partnering with OTT
players for offering specialized products for target segment.
- The total number of social networking users is expected to reach 2.55 billion by
2017, with more than 1.23 billion from Asia-Pacific region.
- Mobile Network Operators
- Mobile Software Developers
- Mobile Application Developers
- Handset and Tablet Manufacturers
- Content and Applications Aggregators
- Wireless Privacy and Security Specialists
- Mobile Marketing and Advertising Providers