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Choice of Mobile Device: The Consumer Perspective

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Market Study
Published: December 2014
Pages: 49 slides
Research from: Parks Associates
Sector: Handsets & Devices

From: GBP 3125.00
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Choice of Mobile Device: The Consumer Perspective analyzes the impact of new handset purchasing models on the market for mobile phones. It specifically considers models that allow the subscriber to purchase handsets without agreeing to a service contact. This analysis is complemented with an investigation of current trends in handset purchases including replacement rates and brand/OS preferences.

About the Research

Previous Research

2014 Holiday Purchase Intentions (Q4/14)

Consumer Segmentation: Mobile App Users (Q3/14)

Smart Data Plans for Mobile Consumers (Q2/14)

360 View: Mobility and The App Economy (Q2/14)

Key Findings

Industry Insight

Recommendations

Trends in Smartphone Adoption

Smartphones: Adoption vs. Avg. Purchase Price  (2009-2014)

CE Devices: Top Five Smartphone Brands Purchased in Year (2010 - 2014)

Computing & Mobile Products Purchased in the Year (2008 - 2014)

Reason for Smartphone Purchase or Acquisition (Q3/14)

Smartphone Purchase Intentions

CE Purchase Intentions (Q3/2013 vs. Q3/2014)

Smartphone Brand Purchase Intention (Q3/14)

Intended Smartphone Brand by Provider (Q3/14)

Preferred Smartphone Operating System for Next Purchase (Q3/14)

Android Smartphone Brand Purchase Intention (Q3/14)

Length of Time Owning Current Phone (Q3/14)

% Replacing Phone in a Shorter Than Usual Time Frame by Provider (Q3/14)

Reasons for Replacing Phone in a Shorter Than Usual Time Frame (Q3/14)

Reasons for Replacing Phone in a Longer Than Usual Time Frame (Q3/14)

Purchase Model Preferences:

Summary of Findings

Preferred Purchase Model for Next Smartphone Purchase (Q3/14)

Preferred Purchase Model for Next Smartphone Purchase by Income (Q3/14)

Preferred Purchase Model for Next Smartphone Purchase by Provider (Q3/14)

T-Mobile Subscribers: Purchase Model Preferences (Q3/14)

Preferred Purchase Model for Next Smartphone Purchase by Intended Brand (Q3/14)

Purchase Model Preference: 24 Month Installment Plan by Samsung vs. iPhone Intenders (Q3/14)

Purchase Model Preference for Samsung Intenders: 24-Month Installment Plan by Provider (Q3/14)

Additional Research from Parks Associates

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