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Consumer Segmentation: Smart Home Packages

Image for Consumer Segmentation: Smart Home Packages

Market Study
Published: December 2014
Pages: 50 slides
Research from: Parks Associates
Sector: Handsets & Devices

From: GBP 3125.00
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Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.

 

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