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oIP - IP Messaging - Social Networking: OTT vs traditional telco markets
This report provides an in-depth analysis of the OTT communications market, both through figures and forecasts of market value (global, EU28, APAC and US), and through strategic analyses of the major players concerned. The VoIP market (such as Skype), the IP messaging market (such as WhatsApp), and a portion of the social networking advertising market (such as Facebook) make up the OTT communication market, and the dynamics of each of these market segments are examined.
The various business models that have appeared, and the recent trends of acquisitions in the market are also analysed.
One of the key analyses in this report is the comparison with the telco communication market. The myth of OTTs taking away telco revenues is scrutinised, together with the effectiveness of the responses available to telcos.
Main players mentioned in the report:
OTT players: Google, Facebook, Apple, Microsoft, Skype, WhatsApp, WeChat, LINE, Kakao Talk, Viber, Tango, Rakuten, Alibaba
Telcos: Orange, Telefónica, AT&T, Deutsche Telekom, TIM Brazil, Swisscom, Verizon, Vodafone
List of companies reviewed
• Kakao Talk
• Deutsche Telekom
• TIM Brazil