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Digital operator strategies: Market segments, business models and monetization

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Management Report
Published: December 2014
Pages: For full details, please email deborahf@cmsinfo.com
Research from: Ovum (was Informa Telecoms and Media)
Sector: Mobile

From: GBP 1995.00
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It will be several years before digital services become a significant business for telecoms operators. But if operators fail to invest now, or are slow to pick the right partners or acquisition targets, they may be too late to position themselves for future growth.

Digital service innovation has become a strategic priority for telecoms operators. They are employing a number of different approaches in terms of the adjacent sectors that they are targeting and how they develop internal divisions and structures to exploit the opportunity.

This research comprises a detailed analysis of the status of telecoms operators’ digital service strategies. It assesses their progress in terms of building lines of business that offer a range of different business and consumer services. It also includes insight into the current status – in terms of revenues – of their different businesses and identifies where strategies, business models, and revenue profiles vary between operators.

The research also includes 12 detailed digital operator profiles produced over the period 2013 to 2014. The profiles detail partnership and acquisitions, internal structures and new digital divisions, and a scorecard comparing operators’ strengths and weaknesses in each adjacent market.

This research provides in-depth analysis and strategic advice on the following aspects of digital operator strategies:

Partnerships and acquisitions
Business models
Monetization
Incubation and VC
Organizational and management structures
The operators that we have profiled are as follows:
AT&T
Deutsche Telekom
Etisalat
Millicom
MTN
NTT / NTT DoCoMo
Orange
SingTel
SK Telecom
Telefonica
Telenor
Vodafone
 
How will this research help you:

If you are an operator, this research will help you build a digital strategy, identifying the best partners and acquisitions and potential business models.
If you are a technology company, this report will help you position yourself better with operators and understand how your products and services fit into operator roadmaps.

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