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Colombia Telecommunications Report

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Market Study
Published: November 2014
Pages: 94
Research from: Business Monitor International
Sector: Mobile

From: GBP 810.00
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MVNOs and 4G services are having a significant impact on the trajectory of the Colombian mobile market, as both are experiencing strong uptake. Virgin Mobile in particular has continued its success across Latin America. This should help with competition dynamics, as well as result in downward pressures on ARPU spending. However, adoption of 4G demonstrates the development of the market, with greater demand for higher-value data services. New launches of 4G from Avantel and DirecTV hope to tap into this demand and shake up competition dynamics. The internet sector as a whole is due for a massive boost, and we have upgraded our forecasts accordingly. The merger of Tigo and Une-EPM will create a stronger player in the broadband market with a greater ability to offer converged services. Further, the relaunch of Vive Digital after a successful 2010-2014 run bodes well for mobile and fixed broadband growth over our forecast period.

Key Data
•Mobile virtual network operator (MVNO) Virgin Mobile Colombia's subscriber base was 1.24mn by June 30, compared with 683,186 in June 2013, according to data from industry watchdog Ministry of Information Technology and Communication (MinTIC). Other local MVNOs Uff Movil, Exito and ETB registered 416,309, 225,573 and 34,684 subscribers, respectively, at mid-2014. 
•The broadband market's growth is supported by ongoing interest in dedicated mobile broadband connection, which BMI believes will drive the long term growth potential
•MinTIC met its goal to quadruple the number of internet connections from around 2.2mn at the end of 2010 to 8.8mn by 2014.
•Colombia reached nearly 585,000 4G subscribers by the end of June 2014, according to recent figures provided by the country's ICT Ministry.

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