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The Future Internet in 2025

Image for The Future Internet in 2025

Market Study
Published: November 2014
Pages: 119
Research from: iDate
Sector: Information & Communications Technology

From: GBP 1875.00
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This report presents a detailed perspective of potential futures for the Internet services market by 2025, with their impacts on the adjacent ICT market of devices, telecom and software and on non-ICT, vertical markets.

By using assumptions regarding openness of ecosystems and personal data, it assesses the major disruptive trends around technology, usage, business models and regulations, to determine the greatest uncertainties that will shape perceptions in 2025. Four major scenarios – platform wars, low-cost islands, open innovation and 'pay per trust' – are identified and quantified, with breakdowns by business model (advertising, one-off payment, unlimited subscriptions and commission on sales) and by service (cloud, video, social, search, mobile, e-commerce, communications, RTB and digital content).

Case studies and players examined:
Case studies and focus APIs
 • Netflix signing deals with telcos despite developing its CDN to get better access to the TV set
 • FBX – Automated sales
 • Social networking and mobile services
 • Big data
 • APIs enabling very granular technology modularity
 • Sharing economy
 • Self-tracking
 • Adoption of privacy-friendly tools – The beginning of a new arms race?
 • Privacy paradox
 • RTB – Advanced targeting reaching display advertising markets
 • Freemium
 • Internet players investing in infrastructure
 • Verticals – Google beyond ICT
 • Concerns around data protection
 • Fiscal rules - The tax debate is getting ever more serious
 • China
 • The (necessary) expansion of Google into hardware and IoT
 • Churn culture is possible: Example of social networks
 • HTML5
 • Vendor Relationship Management
 • Shodan
 • DuckDuckGo
 • South Korea Internet
 • Apple Pay

Main players mentioned in the report
 • Airbnb
 • Alibaba
 • Apple
 • Amazon
 • Baidu
 • Bitcoin
 • Daum
 • DuckDuckGo
 • eBay
 • Ello
 • Expedia
 • Google
 • Facebook
 • Instagram
 • KakaoTalk
 • Kayak
 • Lightbeam
 • Line
 • Microsoft
 • Midata
 • Naver
 • Nike Netflix
 • Paypal
 • Personal
 • Priceline
 • Rakuten
 • Salesforce
 • Sculpteo
 • Silent Circle
 • Sina
 • Shodan
 • Spotify
 • Tencent
 • Tesco
 • TripAdvisor
 • TaskRabbit
 • Twitter
 • Uber
 • Venmo
 • WalMart
 • Wikipedia
 • Withings
 • Yandex

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