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Key Trends Observed from Apple's New Products and Applications in 2014

Image Key Trends Observed from Apple's New Products and Applications in 2014

Market Briefing
Published: November 2014
Pages: 8
Research from: Market Intelligence and Consulting Institute (MIC)
Sector: Handsets & Devices

From: GBP 375.00
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Abstract

In 2014 Apple has released its iPhone 6, iPhone 6 Plus, iPad Air 2, iPad mini 3 and Apple Watch alongside with corresponding application services including Apple Pay. This report examines the changes in product strategies of Apple and, by probing into the differences between management styles of Steve Jobs and Tim Cook and Apple's three innovation steps, provides a glimpse where Apple is heading to in the future after the unveiling of new iPhone and iPad models in 2014.

List of Topics 
Profile for of Apple's new iPhone 6 models, Apple Watch and Apple Pay and market  Google's acquisition of Motorola Mobility, from both the perspectives of Google and Motorola Mobility
   
Projected development following the unveiling  Google's acquisition of Apple's new iPhone and iPad modelsMotorola Mobility, including three innovation steps for Applefour different scenarios for Google/Motorola Mobility, Android OEMs, other competitors, and Taiwanese contract manufacturers
  

Companies covered 
Apple, Google  

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