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Oman’s mobile market has a healthy level of competition, made up of two mobile operators, Oman Mobile and Nawras (rebranded as Ooredoo in 2014) and a number of MVNOs; which have captured over 10% of the mobile subscriber market share.
Oman possesses a highly developed mobile market, with penetration levels indicating multiple SIM card ownership. Mobile subscriber growth is slowing however with both operators reporting less than 10% growth each for 2013. With the mobile voice market reaching saturation; it has become even more important for the operators to continue to develop the mobile broadband market, underpinned by the launch of HSPA and LTE networks. Mobile broadband penetration sits at over 67% in 2014.
Mobile messaging is on the decline for the mobile operators; due to the migration from SMS/MMS to messaging applications in line with the proliferation of smart phones and mobile Internet. In 2014 VoIP services such as Whatsapp and Viber are permitted to offer services in Oman, placing further pressure on the market.
Competition in the fixed market commenced when mobile network operator Nawras began offering fixed line services a few years ago, along with the existing incumbent Omantel. In 2014 the Oman government reduced its ownership of Omantel to 51%; by offering the sale in two sections: Phase 1 offered private ownership opportunities and Phase 2 was launched as an Initial Public Offering (IPO). The sale raised 204 million rials (US$530 million) for the Omani government.
Oman is actively developing its digital economy; with fibre optic cables continuing to be installed across the country and a number of e-services already on offer. In 2014 over 80% of households own at least one computer with tablet devices and laptops preferred over desktop PCs, mainly due to the high costs for personal computers.
Key telecom parameters – 2012; 2014
Subscribers to telecoms services (million):
Companies covered in this report include:
OmanTel, Nawras (Ooredoo), Sultanate of Oman Television, FRiENDi, Majan Telecom (Renna), Samatel.
This report provides a comprehensive overview of trends and developments in Oman’s telecommunications market. The report analyses the mobile, Internet, broadband, digital TV and converging media sectors. Subjects include:
Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Major players, revenues, subscribers, ARPU
Mobile voice and data markets;
Broadband (FttH, DSL, wireless);
Convergence and digital media;
Broadband subscriber forecasts to 2023.