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Ghana telecoms market report 2014

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Market Study
Published: July 2014
Pages: 40 slides
Research from: Analysys Mason
Sector: Broadband & Fixed

From: GBP 1249.00
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This country report and accompanying data annex provide a comprehensive overview of Ghana's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status. It also includes an analysis of the market outlook, focusing on the following trends and emerging opportunities.

 

 

•Operators are facing increased pressure on costs.

•Achieving the target of 50% broadband population penetration by 2015 will be challenging.

Company coverage

This report includes information on the following companies.

•Airtel Ghana

•BLU Telecom

•Expresso Ghana

•DiscoveryTel Ghana

 •Glo Mobile Ghana (Globacom)

•Goldkey Properties

•iBurst Ghana

•Internet Ghana

 •MTN Ghana

•Surfline

•Tigo Ghana

•Vodafone Ghana

Data coverage

Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Figures are supplied for each year since 2007. The data annex was last updated on 3 June 2014. Metrics include the following.

Fixed telecoms market

 

Mobile telecoms market

Connections

  • voice
  • broadband (split by access technology: DSL and BFWA)
  • dial-up Internet.

 

Connections

  • total and penetration
  • split by prepaid and contract; handset (smartphone and basic) and broadband; and 3G.

Revenue

  • service revenue: total, as a percentage of GDP, and per capita per month
  • retail revenue ('spend') – for voice, dial-up Internet, broadband, DSL, FTTB/LAN Ethernet, BFWA and business network services.

 

Revenue

  • service revenue, total and split by: prepaid and contract; as a percentage of GDP; per capita per month; voice, non-voice, P2P messaging, and content and data (for handset-based service revenue); and mobile broadband
  • retail revenue: total, as a percentage of GDP, and per capita per month
  • ARPU, total and split by: prepaid and contract; and handset voice and non-voice services
  • data revenue (and as a percentage of service revenue).

Traffic

  • fixed-originated minutes
  • fixed-originated minutes of use per active connection per month.

 

Traffic

  • mobile-originated minutes
  • mobile-originated minutes of use per active connection per month.

Operator-level metrics/market share

  • broadband subscribers by major broadband operator (and associated market shares and year-on-year changes).

 

Operator-level metrics/market share

  • active subscribers (and associated market shares and year-on-year changes).

 

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