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TV Everywhere 2.0: The Next Steps in Multiscreen

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Market Study
Published: March 2014
Pages: 51
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 2000.00
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As TV Everywhere / multiscreen services have become more common, operators and vendors are pushing multiscreen into its next stage of evolution. This report analyzes recent trends in TV Everywhere to reveal what is next for this important technology, including the new competitive environment, new features, and new priorities for operators and vendors. The report examines the implications for these changes, assesses the future for multiscreen services, and provides a forecast for multiscreen services through 2018.

Figures:

Phases of the TV Everywhere Market
Consumers and TV Everywhere Awareness
TV Everywhere Awareness by Pay-TV Provider
Comparison of Demographics
Comparison of CE Ownership
Comparison of CE Ownership
Comparison of Monthly Video-on-Demand Use
Comparison of Demographics
Demographics of TV Everywhere Use Case Groups
Examples of Operator-based OTT Initiatives
Differentiation among Selected TV Everywhere Solution Vendors
Forecast Methodology
Forecast of TV Everywhere Users by Region (2013-2018

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