Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


OTT communications in the Middle East and North Africa: market overview and best practice

Image for OTT communications in the Middle East and North Africa: market overview and best practice

Market Study
Published: May 2014
Pages: 31 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 1562.00
Buy Now!

OTT services have so far had more of an impact on messaging than on voice in MENA, but we expect a growing proportion of smartphone owners to use VoIP as their primary voice service.

Over-the-top (OTT) communications services have become popular in the Middle East and North Africa (MENA), driven by growing smartphone penetration, the extension of mobile data services to a widening subscriber base, and OTT players' efforts to extend their reach to even the most basic phones. The impact of OTT services on the future prospects for operator communications revenue is significant. This Viewpoint explores the scale of this impact and the most appropriate operator responses for the region.

This Viewpoint and the accompanying data annex provide:

  • analysis of drivers for the adoption of OTT services, and their impact on traditional voice and messaging services in the MENA region – we discuss how smartphones are driving take-up of OTT services, and how OTT players are extending the reach of their services
  • a market outlook and 5-year forecast for traditional and next-generation voice and messaging services for the MENA region, including country-level data for Egypt, Saudi Arabia and the UAE – forecasts cover operator-provided and OTT voice and messaging services
  • discussion of the various strategies that can be applied in response to competition from OTT players and future development – we also provide case studies of the OTT strategies of three operators in the MENA region.

Geographical coverage

The Viewpoint and data annex include forecasts and analysis for the following region:

 

•The Middle East and North Africa (MENA)

 

 

Forecasts and analysis are also provided for the following countries:

 

Egypt

   Saudi Arabia

   •UAE

 

 

Data coverage

Users

 Traffic

 

Non-operator/OTT:

 

•VoIP and IP messaging

•Smartphone, tablet, PC/laptop

 Non-operator/OTT:

 

•VoIP and IP messaging

•Smartphone, tablet

Operator (mobile):

 

•Circuit-switched voice, IP voice

•SMS, IP messaging

•Smartphone, basic handset

 

 

Company coverage

The Viewpoint provides case studies of the following three operators:

 

•inwi (Morocco)

   •Mobily (Saudi Arabia)

   •Nawras (Oman)

 

Top of Page