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Once an emerging service, prepaid communications is now considered a mature offering. However, it has evolved beyond communications to include content, applications and commerce. From a mobile commerce perspective, mobile shopping is evolving as well with merchants increasingly recognizing the need to capture the attention of consumers on-the-go, drive purchase decisions, build brand loyalty, and support ongoing customer/business relationships.
The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called “showrooming” phenomenon.
This report evaluates technologies for prepaid content/commerce, stored value, and related areas. The report also analyzes third-party subsidization models and other methods to drive more shopping and actual buying at the point-of-sale.
· Mobile Cellular Carriers
· Wireless Device Manufacturers
· Wireless Infrastructure Providers
· Commerce, Content and Application Providers