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Kenya telecoms market report 2014

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Market Study
Published: March 2014
Pages: 45 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 624.00
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This country report and accompanying data annex provide a comprehensive overview of Kenya's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status. It also includes an analysis of the market outlook, focusing on the following trends and emerging opportunities.

 

•Mobile money services continue to grow, but M-Pesa may face some challenges.

•Plans for a wholesale LTE network will proceed despite Safaricom opting out.

•Merger and acquisition activity could disrupt the competitive landscape.

Company coverage

This report includes information on the following companies.

 

•Access Kenya

•airtel Kenya

•Essar Telecom Kenya (yuMobile)

•Liquid Telecom Kenya (formerly Kenya Data Networks)

•Orange/Telkom Kenya  

•Safaricom

•Wananchi Group Kenya (Zuku)

 

Data coverage

Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Figures are supplied for each year since 2007. The data annex was last updated on 28 March 2014 with 9M 2013 data. Metrics include the following.

Fixed telecoms market

 

Mobile telecoms market

Connections

  • voice
  • broadband (split by access technology: DSL and BFWA)
  • dial-up Internet.

 

Connections

  • total and penetration
  • split by prepaid and contract; handset and broadband; and 2G.

Revenue

  • service revenue: total, as a percentage of GDP and per capita per month
  • retail revenue ('spend') – for voice, dial-up Internet, broadband, DSL, FTTB/LAN Ethernet, BFWA and business network services.

 

Revenue

  • service revenue, total and split by: prepaid and contract; as a percentage of GDP; per capita per month; voice, non-voice, P2P messaging, and content and data (for handset-based service revenue); and mobile broadband
  • ARPU, total and split by: prepaid and contract; and handset voice and non-voice services
  • data revenue (and as a percentage of service revenue).

Traffic

  • fixed-originated minutes
  • fixed-originated minutes of use per active connection per month.

 

Traffic

  • mobile-originated minutes
  • mobile-originated minutes of use per active connection per month.

Operator-level metrics/market share

  • broadband subscribers by major broadband operator (and associated market shares and year-on-year changes).

 

Operator-level metrics/market share

  • active subscribers (and associated market shares and year-on-year changes).

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