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Third parties like Netflix and Hulu are pushing telcos to use the Internet rather than IPTV as a platform to provide over-the-top video services. Emerging markets are now seeing a lot of activity. This Insider examines the growth of OTT video, identifying five factors that can make a service successful. Case studies on Reliance Communications, Turk Telekom, Rostelecom, Claro and Racsa analyze how operators seek to develop successful business models for OTT video. The Insider concludes with some recommendations.
Introduction and Landscape
Competing with providers such as Netflix and Hulu, telcos are want to use the Internet to provide their own over-the-top video services. In emerging markets, we are seeing a lot of activity in this space. This report examines the growth of OTT video in markets across Latin America, Asia Pacific, Eastern Europe and the Middle East. We identify five factors that telcos need to take into consideration when looking at the OTT opportunity in emerging markets: content, technology, partnerships, payments and regulations. We highlight content as the most important factor for OTT success, and discuss what opportunities are emerging for new OTT players to become successful content providers. This report presents case studies on Reliance Communications, Turk Telekom, Rostelecom, Claro and Racsa. We conclude with some recommendations.