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From Digital Content to M-Wallets: M-Payment Strategies for Operators

From Digital Content to M-Wallets: M-Payment Strategies for Operators

Market Study
Published: July 2013
Pages: 111
Research from: Pyramid Research
Sector: Mobile

From: GBP 2097.00
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Product Synopsis
This report critically assesses the involvement of mobile operators in the m-payment value chain and the opportunity the ecosystem presents. It is structured around 10 operator case studies, each outlining the success factors of particular mobile payment strategies implemented by service providers worldwide. Besides examining the m-payment business models adopted by operators in different geographies, we look at cutting-edge m-payment services launched by financial institutions, Google and others, and assess their effect on the position of service providers in the m-payment value chain.

Introduction and Landscape
Mobile money services for the unbanked, popular in emerging markets, are showing both much faster adoption than m-wallets and related services addressing those with a bank account and a steeper revenue curve. Mobile payments are becoming increasingly integrated into a broader range of mobile services. Furthermore, services such as marketing, advertising, loyalty cards, coupons and discounts are also becoming part of the broader 'mobile wallet.' Operators in developed markets need to make a long-term commitment to the mobile payment opportunity and have access to large financial reserves to be able to reap long-term benefits. While adoption of NFC-capable mobile devices and readers is finally showing real growth, we believe that mobile operators still face major challenges in mobile contactless payments. In this report, we critically assess mobile operators' involvement in the m-payment value chain and the opportunity that this ecosystem presents for them. The analysis has been structured around 10 operator case studies, each outlining the elements of success or failure of particular mobile payment strategies implemented by service providers in markets worldwide. In addition to examining the m-payment business models adopted by service providers in different geographies, we provide an overview of cutting-edge m-payment services launched by financial institutions, Google and other entities, and assess their effect on the position of service providers in the m-payment value chain.

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