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CASE STUDY: APPLE’S MOBILE STRATEGY

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Market Briefing
Published: January 2014
Pages: 29 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 1562.00
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Apple’s tightly integrated and controlled ecosystem represents both its biggest strength and its greatest weakness.
Apple offers a wide range of mobile products and services, all of which aim to differentiate the user experience and drive take-up of its mobile devices, which account for the bulk of its revenue. A large part of Apple’s success can be attributed to its tightly controlled ecosystem, which spans hardware, software, content and services, delivering a consistent user experience.
This Viewpoint provides:
detailed analysis of some of Apple’s KPIs and service offerings, particularly in the mobile market
implications for mobile network operators and analysis of trends in the apps and mobile content markets
detailed analysis of Apple’s mobile strategy and business model
an outline of Apple’s mobile service portfolio
analysis of growth opportunities for Apple
details of Apple’s recent acquisitions
a detailed assessment and rating of Apple’s prospects in the mobile market, including:
a competitive analysis of Apple compared to its main rivals
a SWOT analysis and scored rating of Apple’s prospects in the mobile market.

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