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This report presents the findings from a survey of 100 media companies regarding their Information and Communications Technology (ICT) investment priorities. The survey investigates the core technologies which media companies are investing in, including the likes of enterprise applications, security, mobility, communications and collaboration, and Cloud Computing.
Introduction and Landscape
Why was the report written?
In order to provide deeper insights into media companies' ICT investment priorities and strategic objectives.
What is the current market landscape and what is changing?
Kable's survey finds that a significant proportion of media companies have already invested in enterprise applications and these solutions are expected to receive higher investments in the next two years.
What are the key drivers behind recent market changes?
The demand for enterprise applications is expected to be primarily driven by media companies' need to implement innovative applications to enhance their competitiveness and improve their business operations.
What makes this report unique and essential to read?
Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT investment priorities. Very few IT analyst houses will have interviewed 100+ ICT decision makers in the media industry in H2 2012.
Key Features and Benefits
Recognize media companies' strategic objectives with regards to their ICT investments.
Identify media companies' investment priorities based on their budget allocations across core technology categories such as enterprise applications, security, mobility, communications and collaboration, and Cloud Computing, etc.
Learn about the drivers that are influencing media companies' investments in each technology category.
Establish how media companies' IT budgets are currently allocated across various segments within a technology category.
Gain insight into how media companies' plan to change their ICT budget allocations across various segments within a technology category.
Key Market Issues
The ever increasing number of cyber threats and network intrusions, steady rise in the size of mobile workforce, and their usage of mobile devices is forcing media companies to strengthen the security and privacy of their ICT environments. It is clear from the survey that X% of media companies already invested in security technologies.
The continuously evolving ICT infrastructure fuelled by modernisation initiatives, coupled with increasingly complex implementations, has made the work of CIOs and other IT managers in media companies more difficult. Consequently, to minimise the complexity of their ICT infrastructure, media companies are making significant investments in IT systems management.
The need to store the significant volumes of data generated by media companies on a day-to-day basis for further reference and analysis is set to drive spending in content management. Records management and document management are the most popular content management technologies amongst media companies, with penetration rates of X% each.
Media companies of all sizes have been witnessing a steady increase in the size of their mobile workforces and investing in mobility technologies to meet their requirements. Kable's survey shows that device management is the most widely used mobility technology with the highest current penetration rate of 71%.
Media companies have been implement virtualisation technologies at all levels (storage, server, network, and desktop) to reduce their infrastructure costs and increase their server efficiency. The fact that storage virtualization and server virtualization are on top of enterprises' priority lists reflects this trend.
In the next two years, solutions such as CLM and BPM are expected to garner greater interest, as 58% and 54% of media companies are planning to invest in these applications respectively.
Kable's survey finds that the demand for data warehousing and analytical tools is expected to increase within media companies, with X% and X% of organisations respectively planning to invest here in the next two years.
In a content driven industry like the media, it is imperative that companies of all sizes invest in enterprise content management solutions. Document management and digital asset management (DAM), are set to attract significant attention from media companies, which is evident from the fact that X% and X% of respondents respectively, are planning investments in these areas in the next two years.
Kable's survey shows that web/video conferencing and unified communications (UC) occupy the top two positions on survey respondents' priority lists. While 73% of media companies have invested in web/video conferencing, 66% already have UC technology in place.
Cloud computing is gaining increasing traction amongst media companies, as organisations realise tits inherent benefits. According to Kable's survey, Software as a service (SaaS) and platform as a service (PaaS) are the most popular cloud solutions, with the highest penetration rates of 53% each.