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This report presents the findings from a survey of 100 media companies regarding their Information and Communications Technology (ICT) budgets and staff allocation. The survey investigates how media companies currently allocate their ICT budgets across the core areas of ICT spend, namely hardware, software, IT services, communications and consulting.
Introduction and Landscape
Why was the report written?
In order to provide a depth of insight into ICT vendors' and service providers' potential customers.
What is the current market landscape and what is changing?
Hardware and software continue to be the two most important areas of spending amongst media companies. Meanwhile, media companies are also looking to increase their investment in IT services.
What are the key drivers behind recent market changes?
In order to develop, customise, and integrate various applications into their operating environment, media companies are planning to increase their investments in IT services.
What makes this report unique and essential to read?
Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT Budgets. Very few IT analyst houses will have interviewed 100+ ICT decision makers in the media industry in H2 2012.
Key Features and Benefits
Understand how ICT budgets are set to change in 2013 in terms of their overall size.
Appreciate how budgets are allocated across the core elements of ICT spend, including hardware, software, services, communications and consulting.
Learn how ICT money is being spent in areas such as the data centre, applications, IT management and the network.
Establish how IT staff are typically allocated within media companies.
Gain insight into with whom media companies plan to spend their ICT money.
Key Market Issues
According to Kable's survey, hardware spending is expected to decrease by 2% to reach 28% of the total ICT budget in 2013.
With the need to store significant volumes of content being generated on a day-to-day basis for further reference and analysis, media companies are prioritising investments in their data centres.
Increasing security concerns are making media companies prioritise their investments in IT security hardware. On average, media companies are allocating 11% of their total hardware budgets to security hardware and appliances.
Kable's survey shows that media companies are focusing on desktop services and user support to ensure the smooth running of their day-to-day business operations, as in a time sensitive industry such as media any systems downtime can have serious implications on business performance.
Media companies are keen to spend on systems planning and design as it improves the efficiency and effectiveness of their business operations. This is evident from the survey as highest proportion of enterprises' IT consulting services budgets is being invested in systems planning and design consulting.
Media companies are dependent on their legacy fixed and mobile voice networks, which is evident from the survey, with 23% and 20% of the total average telecoms budget being allocated to fixed and mobile voice services respectively.
Media companies are spending a major portion of their IT services budgets on customised application development and application integration projects, in order to ensure that their application environment is robust and all disparate applications are properly integrated.
Despite traditional areas of software licensing dominating expenditure, there is a growing trend towards the adoption of software as a service (SaaS), which is garnering an impressive 20% of the average software budget.
Kable's survey of the media industry reveals the importance that companies are placing on investment in client computing technologies (22% of total IT hardware budgets).
According to Kable's survey, a large proportion of media companies' total ICT budgets is being allocated to internal development and maintenance in 2012. Furthermore, ICT budget allocations for internal development and maintenance are expected to remain at the same level in 2013 compared to 2012.