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Comparing councils: An alternative approach to segmenting the local government marketplace

Comparing councils: An alternative approach to segmenting the local government marketplace

Market Study
Published: October 2012
Pages: 37
Research from: Kable
Sector: Information & Communications Technology

From: GBP 2832.00
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Product Synopsis
This report summarises the two biggest challenges facing councils in regards to financial pressure and growing service demands.

This overview of the market evaluates what each council currently spends on services, and future demand for each service modeled on a number of different metrics.


Introduction and Landscape
This report provides data on council spending and demand for services thus allowing suppliers who are serving the market to identify, target and create specific strategies for targeting these groups.

Bringing together Kable's research, modeling and analysis expertise in order to develop uniquely detailed market data. Allowing companies to identify market dynamics that account for the ICT market and which categories and segments will see growth in the coming years.


Key Features and Benefits
Comparison between spending and demand on services within councils in England.

This report forecasts spending and future demand on ICT services within English councils.


Key Market Issues
- Gain insight into ICT spending and demand within English councils.
- Provides you forecasts for ICT spending with councils.
- Segmentation of the market based on underlying challenges faced by different councils.
- This report takes the change of revenue grants from central government between 2010-2011 to 2012-2013 into consideration.


Key Highlights
This report provides an alternative segmentation approach to demonstrate the challenges facing local authorities furthermore information relating to how councils are like to react to spending changes. This is data has also been broken down to provide comparisons for councils local to each other.

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