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This report presents the findings from a survey of 163 Spanish enterprises regarding their approach to Information and Communication Technology (ICT) procurement. The survey investigates the way that Spanish enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Introduction and Landscape
Why was the report written?
To highlight the criteria based on which Spanish enterprises select their IT providers as well as the roles which have influence while making IT purchasing decisions
What is the current market landscape and what is changing?
With the economy not showing any signs of recovery in the near future, most enterprises in Spain are holding back their ICT investments in 2013.
What are the key drivers behind recent market changes?
Amidst the tough economic conditions, enterprises in Spain are focusing on strengthening their core ICT infrastructures and streamlining their operations in order to reduce costs and achieve differentiation in the market.
What makes this report unique and essential to read?
Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT Procurements. Very few IT analyst houses will have interviewed 163+ ICT decision makers in Spanish market in H2 2012.
Key Features and Benefits
Provides insights about what are the preferred buying approaches adopted by the Spanish enterprises to procure various technologies.
Comprehend what business objectives Spanish enterprises are looking to achieve through their IT investments strategy.
Appreciate what IT objectives Spanish enterprises are looking to achieve through their IT investments strategy.
Understand what all factors influence Spanish enterprises' decision to select an ICT provider.
Understanding which organizational roles influence the most for making IT purchasing decisions and signing off budgets.
Key Market Issues
The vast majority of Spanish enterprises prefer purchasing technologies directly from suppliers, followed by local and national resellers.
Spanish enterprises rate 'cut costs' as their most important business objective, with an average rating of X on a scale of 1 to 4. This is followed by 'raising efficiency' and 'increasing revenues', which are both given equal ratings of X on the same scale.
The Spanish enterprises are increasing their levels of IT adoption to deliver superior services to their employees and customers, thereby enhancing their revenue growth opportunities.
In view of the budgetary pressures being faced by most of the Spanish enterprises, they are looking for ICT vendors capable of offering good value technologies at a lower cost, in order to extract the maximum value from their investments.
ICT purchasing decisions amongst Spanish enterprises are largely being influenced by the CIO/IT department followed by the CFO/Finance Director and the CEO.
16% of Spanish enterprises expect their ICT spending to either remain flat 2013, indicating that the ongoing economic crisis in Spain is forcing enterprises to hold back their ICT investments.
Cloud computing is growing in acceptance amongst Spanish enterprises and software as a service (SaaS) is the most popular cloud technology, with 76% of respondents investing in this category.
Although a majority of Spanish enterprises prefer to deploy their IT solutions on-site, deployment of technologies as a hosted service is gaining prominence with 33% of respondents preferring this model.
In view of the tough economic climate, enterprises in Spain are focusing on reducing their overall operational costs and standardizing their ICT infrastructures to enhance profitability and stimulate additional revenue opportunities.
As a result of rising technological advancements and intricate business demands, 76% of Spanish enterprises believe that their ICT infrastructure is very complex or a somewhat complex.