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This report presents the findings from a survey of 906 medium-sized enterprises regarding their approach to Information and Communications Technology (ICT) procurement. The survey investigates the way that medium-sized enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Introduction and Landscape
Why was the report written?
To highlight the criteria on which medium-sized enterprises select their ICT providers as well as the roles which have influence while making ICT purchasing decisions.
What is the current market landscape and what is changing?
Medium-sized enterprises have an optimistic approach towards IT investments, and their preference towards hosted services is slowly gaining traction.
What are the key drivers behind recent market changes?
Medium-sized enterprises are gradually shifting to the hosted model as they realize the importance of cloud solutions to boost their agility and scalability, and improve customer responsiveness.
What makes this report unique and essential to read?
Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT Procurement. Very few IT analyst houses will have interviewed 900+ ICT decision makers in the medium-sized enterprises in H2 2012.
Key Features and Benefits
Provides insights into medium-sized enterprises' preferred buying approaches.
Comprehend the business objectives that medium-sized enterprises are looking to achieve through their IT investment strategy.
Appreciate the IT objectives that medium-sized enterprises are looking to achieve through their IT investment strategy.
Understand the factors that are influencing medium-sized enterprises' decision to select an ICT provider.
Understand which organisational roles influence ICT purchasing decisions and signing off budgets.
Key Market Issues
Medium-sized enterprises have a higher preference for buying technologies from local resellers compared to national resellers, as they tend to be in a better position to provide timely support services and also possess vertical expertise.
Investment in security products and services is imperative for medium-sized enterprises as any vulnerability in their existing systems can cause huge financial losses for their customers and damage their reputation. It is clear from the survey that X% of medium-sized enterprises already invested in security technologies.
Medium-sized enterprises are continuously looking to streamline their operations and achieve greater efficiency to support business growth. This is evident from the survey, where these enterprises are placing utmost importance on the business objective of raising efficiency, assigning it the highest average rating of X on a scale of 1 to 4.
Increasing competition and deteriorating revenue growth are forcing medium-sized enterprises to embrace leading edge technologies such as cloud computing, mobile services, and social media in order to reduce their operating costs and improve time to market for their new products.
According to Kable's survey, X% of medium-sized enterprises state that they have an ICT infrastructure which is somewhat complex, with several hardware manufacturers, operating systems, databases, applications, and other elements, whilst X% describe their ICT infrastructure as 'very complex' with multiple instances of different technology types.
It is evident from the survey that an average X% of medium-sized enterprises are deploying their ICT solutions on-site, X% of respondents prefer the hosted model.
Business objective relating to increasing customer satisfaction also has significant influence on IT investment strategy amongst medium-sized enterprises, with average ratings of X on a scale of 1 to 4.
The IT objective of 'better demonstrate the value of IT to the business' has a significant influence on medium-sized enterprises' IT investments, with average rating of X on a scale of 1 to 4.
Aside from leading-edge technology, medium-sized enterprises are also placing importance on selection factors including specific functionality expertise/depth, price, and expertise in an industry, assigning each factor an equal average rating of X on a scale of 1 to 4.
Medium-sized enterprises rate the CIO as the most influential authority when making ICT purchasing decisions, with the highest average rating of X on a scale of 1 to 4, followed by the CEO (X) and the CFO/Finance Director (X).