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This report presents the findings from a survey of 151 Italian enterprises regarding their approach to Information and Communication Technology (ICT) procurement. The survey investigates the way that Italian enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Introduction and Landscape
Why was the report written?
To highlight the criteria on which Italian enterprises select their IT providers as well as the roles which have influence while making IT purchasing decisions.
What is the current market landscape and what is changing?
In these difficult economic conditions, Italian enterprises are increasingly looking for ways to reduce costs and time pressures which is driving the adoption of hosted and on-demand services.
What are the key drivers behind recent market changes?
The preference towards hosted deployment is expected to increase, owing to the various advantages it offers, such as flexibility, easier management, and cost savings.
What makes this report unique and essential to read?
Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT Procurement. Very few IT analyst houses will have interviewed 150+ ICT decision makers in the Italian market in H2 2012.
Key Features and Benefits
Provides insights into Italian enterprises' preferred buying approaches.
Comprehend the business objectives that Italian enterprises are looking to achieve through their IT investment strategy.
Appreciate the IT objectives that Italian enterprises are looking to achieve through their IT investment strategy.
Understand the factors that are influencing Italian enterprises' decision to select an ICT provider.
Understand which organizational roles influence IT purchasing decisions and signing off budgets.
Key Market Issues
Amidst poor economic performance, enterprises in Italy are rating improving efficiency as the top business objective influencing Italian enterprises' IT investments.
Kable believes that local resellers are preferred over national resellers in large part because they are in a better position to provide timely support services to Italian enterprises.
Kable's survey shows that, respondents give the IT objectives of using of IT to support revenue growth high prominence with average rating of X on a scale of 1 to 4.
The survey shows that leading-edge technologies is the most important factor when choosing an ICT provider with average rating of X on a scale of 1 to 4.
Kable's survey highlights that around 19% of Italian enterprises have some complexity in their ICT environment.
Kable's survey reveals that the majority of Italian enterprises prefer purchasing technologies directly from suppliers, followed by local and national resellers.
Italian enterprises are rating the business objectives of increasing revenues and cutting costs to have significant influence of their ICT investments with average ratings of X and X respectively.
According to the survey, the majority of Italian enterprises prefer technologies such as enterprise applications, business intelligence, and security solutions deployed on-site, as they want complete control over enterprise data and applications.
With an average rating of X financial stability is also considered to have key role in vendor selection, as it ensures their reliability and availability to provide support and maintenance relating to their technologies in the future.
Kable's survey suggests that CIOs, CFOs, and CEOs have equal influence when making decisions relating to ICT purchasing in Italy. Table 9 shows that with the highest average rating of X on a scale of 1 to 4, these three stakeholders form the most influential group in Italian enterprises, capable of dominating ICT investment decisions.