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This report presents the findings from a survey of 151 Italian enterprises regarding their Information and Communication Technology (ICT) investment priorities. The survey investigates the core technologies which Italian enterprises are investing in, including the likes of enterprise applications, security, mobility, communications and collaboration, and Cloud Computing.
Introduction and Landscape
Why was the report written?
In order to provide deeper insights into Italian enterprises' ICT investment priorities and strategic objectives.
What is the current market landscape and what is changing?
Kable's survey shows that adoption of cloud computing technologies is set to rise, as X% of respondents have plans to invest in this space in the next twenty-four months.
What are the key drivers behind recent market changes?
Enterprises in Italy are clearly encouraged by the fact that cloud computing allows them to improve scalability and productivity and enhances operational efficiency.
What makes this report unique and essential to read?
Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT investment priorities. Very few IT analyst houses will have interviewed 150+ ICT decision makers in the Italian market in H2 2012.
Key Features and Benefits
Recognize Italian enterprises' strategic objectives with regards to their ICT investments.
Identify Italian enterprises' investment priorities based on their budget allocations across core technology categories such as enterprise applications, security, mobility, communications and collaboration, and Cloud Computing, etc.
Learn about the drivers that are influencing Italian enterprises' investments in each technology category.
Establish how Italian enterprises' IT budgets are currently allocated across various segments within a technology category.
Gain insight into how Italian enterprises plan to change their IT budget allocations across various segments within a technology category.
Key Market Issues
In order to better understand customer needs and preferences, Italian enterprises will continue to spend on customer focussed solutions such as CRM and customer lifecycle management (CLM).
Italian enterprises are making significant investments in business intelligence technologies in order to maximize cost savings, and at the same time identify new revenue opportunities.
Kable's survey shows that ICT security is a very high priority amongst Italian enterprises. According to the survey, 99% of survey respondents, have already deployed some form of security technology and 89% are planning investments in this area in the next two years.
The demand for content management technologies is driven by the need to control huge amounts of unstructured data and manage workflows in a collaborative environment.
The survey also shows that a major proportion of Italian enterprises are planning to make investments in customer facing mobile applications and employee/supplier facing application development, in order to improve the accessibility of enterprise data, increase employee productivity, save time, and serve their customers in a better way.
Kable's survey shows that applications which support the core business processes in an organisation, such as human resources management, financials, and customer relationship management have the highest penetration rates amongst Italian enterprises.
According to the survey, a large proportion of Italian enterprises are using mobile device management technologies and 58% of respondents are planning investments in such solutions in the next 24 months.
Encouragingly for vendors, the survey indicates that 62% of respondents have plans to invest in web/video conferencing solutions over the next 24 months.
Kable's survey indicates that 92% of Italian enterprises are already using green IT and virtualization solutions and a significant proportion of enterprises are planning to make investments in such technologies.
Kable expects a slow but steady uptake of cloud solutions in Italy, with enterprises continuing to favour the hybrid model in the next 24 months (with its increasing blend between off-premise and traditional on-premise infrastructure). The survey shows that 43% of enterprises are planning to invest in hybrid cloud through to the end of 2014.