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4G Strategy: Successful operators show how LTE can improve KPIs

Cover of 4G Strategy: Successful operators show how LTE can improve KPIs

Market Study
Published: November 2013
Pages: 80
Research from: Ovum (was Informa Telecoms and Media)
Sector: Mobile

From: GBP 1495.00
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Evidence from the market indicates that successful 4G operators have approached LTE network launches as a platform to enhance the mobile broadband experience to increase data use rather than to generate new revenues by charging more for access to the network.

'4G Strategy: Successful operators show how LTE can improve KPIs' describes how successful LTE operators have launched and positioned 4G services and how their launches have affected KPIs. It looks in detail at successful LTE operators’ approaches to network rollout, pricing strategies, marketing strategies and content strategies.

This research will help you find out where the most successful LTE launches have been and what these launches have in common in terms of pricing, marketing and LTE content strategies and gauge your VoLTE, LTE roaming and LTE-Advanced strategies in the context of market trends and developments.

Over 80% of the operators responding to Informa Telecoms & Media’s survey on LTE launch strategies said that they believe that there is a viable business case to launch LTE today. “4G Strategy: Successful operators show how LTE can improve KPIs” will help you build your 4G business case and gain a concrete understanding of best practice to prepare for the future of mobile broadband.

This research will help you find out:

Where the most successful LTE launches have been and what these launches have in common in terms of pricing, marketing and LTE content strategies.

The impact LTE is having on KPIs.

How to communicate the benefits of 4G to the market.

Gauge your VoLTE, LTE roaming and LTE-Advanced strategies in the context of market trends and developments.

Case studies include:

EE, AT&T, Verizon Wireless and Etisalat

See 4G LTE strategy: EE leverages first-mover advantage and shows how LTE can improve KPIs.

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