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M-Commerce Strategy for Retailers: Business Case, Investment Priorities and Expected ROI

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Management Report
Published: September 2013
Pages: For full details, please email deborahf@cmsinfo.com
Research from: Ovum (was Informa Telecoms and Media)
Sector: Mobile

From: GBP 1495.00
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This report analyzes what high-street retailers must consider while developing their mobile and digital strategies. The research explains the mobile investment priorities for both big and small retailers and the potential ROI and cost savings.

It also analyzes the business case for MNOs in enabling m-commerce services for the retailers.

 

M-commerce and digital platforms will become the major focus of investment for many high-street retailers, at the expense of opening new stores, in the next five years.

Shailendra Pandey, Senior Analyst, Informa Telecoms & Media

Most high-street retailers in Europe and the US are now seeing at least 10-15% of their website traffic coming from mobile phones (around 20% if tablets are included). High-street retailers can no longer rely solely on the in-store POS (Point-of-Sale) terminals for transactions and need to evolve their strategy to offer online and mobile purchase options to customers.

There is strong growth in smartphone adoption and the increase in mobile usage by shoppers for locating stores, reading product reviews and price comparisons. As a result, the risks are considerably high for those retailers not developing a mobile strategy. On the other hand, retailers that are embracing mobile in a smart and timely manner will have a competitive advantage. Informa Telecoms & Media believes that mobile will have the biggest impact on the business of high street retailers over the next five years.

This report analyzes what high-street retailers must consider while developing their mobile and digital strategies. The research explains the mobile investment priorities for both big and small retailers and the potential ROI and cost savings they can expect from investing in mobile and digital platforms. It also analyzes the business case for MNOs to enable m-commerce services for the retailers.

How will this research help you:
Understand the use cases of mobile and digital platforms for high-street retailers.
Identify the m-commerce investment considerations and priorities for high-street retailers.
Assess the potential cost savings for retailers from investing in mobile and determine effective ways of measuring ROI.
Evaluate the business case for MNOs in enabling m-commerce services for the retailers.
Discover what opportunities are available in the mobile retail sector, and identify new business models and revenue opportunities.

The report helps to answer the following key questions:
What are the key challenges facing high-street retailers and how can they use mobile and digital solutions to their advantage?
What are the possible mobile use cases in retail and examples of best practices?
How should retailers determine their mobile investment considerations and priorities?
What are the crucial steps for retailers to develop an effective mobile strategy?
What metrics can be used by retailers to measure ROI and potential cost savings from investing in mobile?
What is the opportunity for MNOs in enabling m-commerce services for the retailers?

New report format:
New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF and PPT files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

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