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Argentina Intelligence Report: Spectrum Auction Delay Hinders LTE While Smartphones Fuel Data Traffic

Argentina Intelligence Report: Spectrum Auction Delay Hinders LTE While Smartphones Fuel Data Traffic

Market Briefing
Published: September 2013
Pages: For full details, please email keithw@cmsinfo.com
Research from: Pyramid Research
Sector: Mobile

From: GBP 619.00
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The Argentinean telecom and pay-TV market generated US$15.2bn in service revenue in 2012, and we expect it to grow to an estimated $15.6bn in 2013, a 2.1% year-on-year growth. The mobile voice and data segments alone generated 58.3% of the total revenue of the sector in 2012, while the pay-TV and fixed broadband segments accounted for 16.5% and 12.6%, respectively. As we move forward, we expect mobile data to continue increasing its weight over the total market revenue and by 2016 to become the largest revenue contributor.

The Argentinean telecom sector faces important regulatory challenges if it wants to fully unleash its growth potential. One of the most critical issues in Argentina’s regulatory agenda for 2013 is granting operators access to additional 3G and 4G spectrum, as well as enforcing more measures to encourage competition across all segments.

Report highlights

The Argentinean telecom and pay-TV market generated $15.2bn in service revenue in 2012, and we expect it will grow to an estimated $15.6bn in 2013, a 2.1% year-on-year increase. The mobile voice and data segments alone generated 58.3% of the total revenue of the sector in 2012, while the pay-TV and fixed broadband segments accounted for 16.5% and 12.6%, respectively.

As we move forward, we expect mobile data to continue increasing its weight over the total market revenue, surpassing mobile voice as the largest revenue contributor already in 2016. Growth in the mobile data segment will come mainly from a rapid increase in mobile data traffic, supported by the increasing popularity of smartphones, as well as other connected devices.

Over the 2013-2018 period, fixed broadband revenue will expand at a 9.2% CAGR as a result of broader adoption of broadband services as well as ARPS growth, as customers continue to demand connections that support the increasing traffic generated by data-intensive applications, such as video streaming. Pay-TV revenue will remain flat during the 2013-2018 period despite projecting subscriber additions of nearly 1.7m as a result of increasing pressure over ARPS.

Argentina: Spectrum Auction Delay Hinders LTE While Smartphones Fuel Data Traffic offers a precise, incisive profile of the country’s converged telecommunications, media and technology sectors based on proprietary data from our research in the Argentinean market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies. Published annually, this executive study provides a comprehensive view of the Argentinean communications market by analyzing key trends, evaluating near-term opportunities and assessing upcoming risks factors.

Key findings of the report include:

The Argentinean mobile phone market is one of the most mature in the region, and we believe that Argentina’s mobile subscriber base will continue expanding to reach a penetration rate of 177.8% by 2018.

One of the most critical issues in Argentina’s regulatory agenda for 2013 is granting operators access to additional 3G and 4G spectrum, as well as enforcing more measures to encourage competition across all segments.

In September 2012, the government cancelled the long-awaited 3G spectrum auction and awarded all blocks to state- controlled satellite service provider ArSat. The announcement was followed a few months later by the creation of a new state-owned mobile operator that will directly compete with Claro, Personal, Movistar and Nextel.

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