Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


The Mobile & Tablet Advertising Market: 2013 - 2020

Image for The Mobile & Tablet Advertising Market: 2013 - 2020

Management Report
Published: July 2013
Pages: 257
Research from: Signals and Systems
Sector: Handsets & Devices

From: GBP 1650.00
Buy Now!

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.

Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue.

The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.

This report provides an in-depth assessment of the global mobile & tablet advertising market. In addition to covering the business case, the market drivers, the challenges, the industry’s roadmap, the ecosystem, key player profiles & strategies and key industry developments, the report also presents comprehensive forecasts for the mobile & advertising market from 2013 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.

Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile & tablet advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.

Topics Covered:
The report covers the following topics:
• Mobile & tablet advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
• Key market sectors for mobile & tablet advertising and their evolution
• Market drivers and challenges for the mobile & tablet  advertising market
• A detailed assessment of the emergent tablet advertising submarket and its growth potential
• Key developments in the industry
• Profiles and strategies of key players in the mobile & tablet advertising market
• Global and regional market forecasts:
• Mobile & Tablet Advertising Revenue Forecasts: 2010 - 2020
        - Submarket revenue forecasts are categorized in 2 device form factor categories:
            Mobile Phone
            Tablet

        - Submarket revenue forecasts are categorized in 9 application & media categories:
            Media Alerts
            Mobile Browsing (Display, Search)
            Mobile Applications
            Mobile Games
            Mobile Music
            Mobile Social Networking
            Mobile TV (Broadcast, Unicast & One-off)
            Mobile Video (One-off, Subscription Based)
            Text Alerts
        - Country level revenue projections are presented for the following 25 leading countries in the mobile & tablet advertising market:
            Argentina
            Australia
            Brazil
            Canada
            China
            Czech Republic
            Denmark
            Finland
            France
            Germany
            India
            Italy
            Japan
            Mexico
            Norway
            Poland
            Russia
            Saudi Arabia
            South Africa
            South Korea
            Spain
            Sweden
            UAE
            UK
            USA
        - Regional mobile & tablet advertising forecasts are categorized in the following six categories:
            Asia Pacific
            Eastern Europe
            Latin & Central America
            Middle East & Africa
            North America
            Western Europe
• Tablet Shipment Forecasts: 2010 - 2020
         - Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:
            Apple iOS
            Android
            Windows
            Others
         - Tablet shipment projections are categorized in 4 display size categories:
            4 – 7 inches
            7 – 9 inches
            9 – 12 inches
            12 – 16 inches
         - Tablet vendor share projections are shown for the following 22 vendors: Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, RiM, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC
         - Regional tablet shipment forecasts are categorized in the following six categories:
            Asia Pacific
            Eastern Europe
            Latin & Central America
            Middle East & Africa
            North America
            Western Europe
• Smartphone Shipment Projections: 2010 - 2020
        - Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:
            Apple iOS
            Android
            Bada
            Blackberry OS
            Firefox OS
            LiMo
            MeeGo
            Microsoft
            Palm OS / webOS
            Sailfish
            Symbian
            Tizen
            Ubuntu
            Others
        - Smartphone vendor share projections are shown for the following 22 vendors: Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, RiM (BlackBerry), Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer
        - Regional smartphone shipment forecasts are categorized in the following six categories:
            Asia Pacific
            Eastern Europe
            Latin & Central America
            Middle East & Africa
            North America
            Western Europe


Key Findings:
The report has the following key findings:
• At present, the market for mobile & tablet advertising is still in its early years, and accounts for more than $17 Billion in global revenue
• Drive by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
• By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
• Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020


Key Questions Answered:
The report answers to the following key questions.
• How big is the opportunity for mobile & tablet advertising and what is the size of the total addressable market?
• What are the key use cases of mobile & tablet advertising?
• What are the key business models of mobile & tablet advertising and how can advertisers generate revenue?
• Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?
• Which application & media categories will generate the highest amount of revenue through mobile & tablet advertising?
• What are the market drivers and barriers for the growth of mobile & tablet advertising?
• Which regions and countries will witness the highest level of revenue through mobile & tablet advertising?

Companies mentioned:

.mobi
4info
Accel Partners
Acer
Adfonic
AdStar
Amazon
AmbieSense
Amobee
AOL Advertising
Apple
Archos
Asus
AT&T
B&N
BBC
Bell
Best Buy
Blyk
BuzzCity
Calvin Klein
Canonical
Casio
celltick
Celtra
Chartboost
China Telecom
China Unicom
Cisco
Coca Cola
Coolpad
D2C
Dell
Electronic Arts
Elisa
Engadget
Ericsson
Euclid
Facebook
Fedora
Fiksu
Flurry
Forbes
FrontPath
Fujitsu
Garage
General Motors
Globe
Google
Greystripe
GRiD Systems Corporation
Grupo Mobi
GSMA
HasOffers
Hitachi
Home Depot
HotelTonight
HP
HTC
Huawei
Hungama Mobile
IBM
ICD
IHS Screen Digest
InMobi
Intel
Ipsos Reid
Joule
Jumptap
KDDI
KDE
Kleiner Perkins
Lady Gaga
Lenovo
Levono
LG
Linux Foundation
LivingSocial
LTE
Macy's
Madhouse
MADS
Madvertise
Manhattan
Medio
Metaresolver
MetroPCS
Microsoft
Millennial Media
Mobclix
Mobile Marketing Association
MoPub
Motorola
NAVTEQ
NEC
Nokia
Nook
Nordstrom
NTT DoCoMo
OLPC
Out There Media
Panasonic
Pandora
Pantech
PlaceIQ
Playhaven
Plus1 WapStart
Proctor & Gamble
Quattro
Rhythm New Media
RiM
Samsung
SFR
SFR Régie
Sharp
SingTel
SK Telecom
Smaato
Smart
Softbank
Sony
Sponge Group
Spotify
Sprint
Square
Starbucks
SuperCell
Tapjoy
Tata Motors
TCL-Alcatel
Telefonica
TeliaSonera
Telus
The Nielsen Co
The Weather Channel
Times Square
Toshiba
Twitter
Unilever
Velti
Verizon
Viewsonic
Vizio
Walt Disney
White Box
World Bank
xAd
Yahoo
ZTE

Top of Page