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Case study: Microsoft is in a strong position to offer cloud services to customers in Sub-Saharan Africa

Case study: Microsoft is in a strong position to offer cloud services to customers in Sub-Saharan Africa

Market Briefing
Published: July 2013
Pages: 8
Research from: Analysys Mason
Sector: Information & Communications Technology

From: GBP 1562.00
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Microsoft has been able to offer users the same experience in a cloud model while offering attractive pricing options for both small and large enterprises.

Operators, IT solutions suppliers and ISVs are increasingly looking to deliver software solutions via the cloud. Microsoft is actively pursuing this strategy in Africa, and is investing in a relatively nascent reseller market in order to support its customers in their transition. Many customers are already using Microsoft's products, so its primary challenge is getting users accustomed to consuming these products from the cloud.

 This case study provides:

  • an overview and analysis of Microsoft’s cloud solutions in Africa, covering Microsoft’s products, channels, pricing and distribution strategies
  • discussion of cloud services in Sub-Saharan Africa (SSA)
  • an outline of the main drivers and inhibitors of cloud services in SSA
  • a five-year forecast for enterprise cloud services sold by vendors directly to enterprises in SSA
  • recommendations for IT solutions providers.

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