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Operators that offer Wi-Fi services, and are successful with the technology and the emerging monetisation options, will increase their customer satisfaction scores and reduce churn.
Players in the Wi-Fi ecosystem frequently regard Wi-Fi as competing with cellular services, but Wi-Fi is playing an increasingly important role in mobile network operators' (MNOs’) approaches to traffic management, increasing customer satisfaction and controlling churn – particularly for MNOs that also offer fixed-line and content services. Monetisation strategies and business models are developing to make Wi-Fi a valuable cellular service partner.
This report provides:
- an overview of the roles that Wi-Fi has in a cellular network
- details of the key concerns that operators have when considering Wi-Fi deployments and how critical the concerns are
- an examination of the business models that operators use when they have deployed Wi-Fi.
Data and geographical coverage
Data in this report is based on published and unpublished Analysys Mason research, including discussions with relevant operators and vendors worldwide. Some information comes from the Analysys Mason/Amdocs Wi-Fi study (Service provider Wi-Fi: a unique global perspective on control and monetization strategies, January 2013) of 33 fixed, mobile and integrated operators in 24 countries.
The following vendors and operators were included in discussions and interviews for this report.