Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734

Mobile broadband pricing 2Q 2013

Image for Mobile broadband pricing 2Q 2013

Market Briefing
Published: June 2013
Pages: 24 Slides
Research from: Analysys Mason
Sector: Broadband & Fixed

From: GBP 1874.00
Buy Now!

Operators are increasingly using network speeds to differentiate volume-based tiers and subsequently open new monetisation paths for heavy users.
Operators worldwide are advancing LTE roll-outs, and operators in Developed Asia-Pacific, the Nordics and the USA are most advanced. LTE pricing models are still evolving, so examples from other regions can provide operators with a guide on how to sell LTE.
This Viewpoint provides:
  • an analysis of the results obtained from Analysys Mason’s benchmarking tool for mobile broadband (MBB) pricing in the second quarter of 2013, which can be downloaded as a separate file and includes pricing information for selected countries in Europe, Developed Asia-Pacific and the USA
  • recommendations for operators
  • an analysis of the strategies operators use to differentiate their large-screen MBB tariffs
  • an insight into the drivers behind changes in entry-level large-screen MBB prices in Western Europe between the fourth quarter 2012 and the second quarter of 2013
  • an analysis of the evolution of LTE MBB pricing in Western Europe
  • an insight into the relevance of offering unlimited data allowances
  • selected MBB tariff examples with each analysis and operator case studies.


Geographical coverage

The Excel download contains pricing details for mobile broadband subscriptions in the following countries:
Western Europe
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
Central and Eastern Europe
  • Czech Republic
  • Hungary
  • Poland
  • Russia
  • Turkey
Developed Asia–Pacific
  • Australia
  • Hong Kong
  • Japan
  • Singapore
  • South Korea
North America
  • USA.
Company coverage
The following companies are mentioned in this Report.

•Air Telecom


•Bouygues Telecom

•Elisa Finland

France Telecom (Orange)

   •Hutchison (Hong Kong)

•LG Uplus









  • Air Telecom
  • Belgacom
  • Bouygues Telecom
  • Elisa Finland
  • France Telecom (Orange)
  • Hutchison (Hong Kong)
  • LG Uplus
  • M1
  • SFR
  • SingTel
  • StarHub
  • Telenor
  • TeliaSonera

Top of Page