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Mobile broadband pricing 2Q 2013

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Market Briefing
Published: June 2013
Pages: 24 Slides
Research from: Analysys Mason
Sector: Broadband & Fixed

From: GBP 1874.00
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Operators are increasingly using network speeds to differentiate volume-based tiers and subsequently open new monetisation paths for heavy users.
Operators worldwide are advancing LTE roll-outs, and operators in Developed Asia-Pacific, the Nordics and the USA are most advanced. LTE pricing models are still evolving, so examples from other regions can provide operators with a guide on how to sell LTE.
This Viewpoint provides:
  • an analysis of the results obtained from Analysys Mason’s benchmarking tool for mobile broadband (MBB) pricing in the second quarter of 2013, which can be downloaded as a separate file and includes pricing information for selected countries in Europe, Developed Asia-Pacific and the USA
  • recommendations for operators
  • an analysis of the strategies operators use to differentiate their large-screen MBB tariffs
  • an insight into the drivers behind changes in entry-level large-screen MBB prices in Western Europe between the fourth quarter 2012 and the second quarter of 2013
  • an analysis of the evolution of LTE MBB pricing in Western Europe
  • an insight into the relevance of offering unlimited data allowances
  • selected MBB tariff examples with each analysis and operator case studies.

 

Geographical coverage

The Excel download contains pricing details for mobile broadband subscriptions in the following countries:
Western Europe
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
Central and Eastern Europe
  • Czech Republic
  • Hungary
  • Poland
 
  • Russia
  • Turkey
Developed Asia–Pacific
  • Australia
  • Hong Kong
  • Japan
 
  • Singapore
  • South Korea
North America
  • USA.
Company coverage
The following companies are mentioned in this Report.

•Air Telecom

•Belgacom

•Bouygues Telecom

•Elisa Finland

France Telecom (Orange)

   •Hutchison (Hong Kong)

•LG Uplus

•M1

•NTT DOCOMO

•SFR

   •SingTel

•StarHub

•Telenor

•TeliaSonera

 

  • Air Telecom
  • Belgacom
  • Bouygues Telecom
  • Elisa Finland
  • France Telecom (Orange)
 
  • Hutchison (Hong Kong)
  • LG Uplus
  • M1
  • NTT DOCOMO
  • SFR
 
  • SingTel
  • StarHub
  • Telenor
  • TeliaSonera

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