Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


Telecoms Retail and Distribution: Smartphones and tablets are disrupting the current model - 8th edition

Image for Telecoms Retail and Distribution: Smartphones and tablets are disrupting the current model - 8th edition

Management Report
Published: June 2013
Pages: For full details, please email deborahf@cmsinfo.com
Research from: Ovum (was Informa Telecoms and Media)
Sector: Handsets & Devices

From: GBP 2495.00
Buy Now!

Informa Telecoms & Media’s Retail & Distribution research offers a selection of best-practice examples in addition to quantitative analysis on the future of telecoms retail and distribution.

New devices are leading operators into the consumer electronics arena. How will the retail and distribution ecosystem change in the next few years? And what will be the role of the independent retailers, operators and handset manufacturers?

Julio Püschel, Principal Analyst, Operator Strategies, Informa Telecoms & Media

    The telecoms retail and distribution market is shifting from being dominated by telecoms operators to an increasing number of independent retailers and handset manufacturers going directly after the end customer. With telecoms devices increasingly entering the consumer electronics space, operators will need to implement disruptive changes in their current retail models. Multichannel integration, the implementation of concept stores and an evolution of digital channels are some examples of the operators’ challenges.

    Independent retailers are also investing to increase their share of the telecoms market. Specialists and mass-market retailers are opting for various strategies that range from adding connectivity to consumer electronics devices to opening specialized stores that offer independent advice to consumers. Different players are adopting different strategies at what is a very disruptive time for the telecoms retail market, with the emerging conceptual stores (e.g., Apple Stores) and the growing importance of digital channels.

    Informa Telecom & Media’s Telecom Retail and Distribution research stream includes updated forecasts on the current and future status of the value of the global retail market for the period 2012-2017. The forecasts include total retail device revenues segmented by region and by device segment (nonsmartphones, smartphones and tablets). They also segment the retail sector by channel owner (operators, specialist retailers, mass-market retailers) as well as by channel type (“bricks and mortar”, online and telesales).

How will this research help:

  • Support the telecoms retail strategies of operators, retailers and handset manufacturers
  • Give operators and retailers examples of different ways to implement a multichannel retail approach
  • Assess competitors’ positioning and direction through the case studies and profiles
  • Gain an understanding of the state of retail and distribution in the telecoms industry.

Companies included in this research:

  • Apple
  • Android
  • Samsung
  • AT&T
  • BlackBerry
  • Microsoft

Countries/regions covered:

  • Latin America
  • North America
  • Middle East and Africa
  • Europe
  • Asia Pacific

New report format:

    New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Smartphones have been driving telecoms retail and distribution significantly over the past few years. With more features, these devices have made operators and independent retailers rethink how they demonstrate the devices and the new services attached to them. The telecoms retail and distribution market is shifting from being dominated by telecoms operators to an increasing number of independent retailers and handset manufacturers going directly after the end customer. Tablets are also causing disruption to the telecoms retail market.

Informa Telecoms & Media’s Retail & Distribution report offers a selection of best-practice examples in addition to quantitative analysis on the future of telecoms retail and distribution. The report includes updated forecasts on the current and future status of the value of the global retail market for the period 2012-2017. The forecasts include total retail device revenues segmented by region and by device segment (nonsmartphones, smartphones and tablets). They also segment the retail sector by channel owner (operators, specialist retailers, mass-market retailers) as well as by channel type (“bricks and mortar”, online and telesales).

Top of Page