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Digital home strategies: how AT&T and SFR are delivering home monitoring and security services

Digital home strategies: how AT&T and SFR are delivering home monitoring and security services

Market Study
Published: April 2013
Pages: 13 slides
Research from: Analysys Mason
Sector: Broadband & Fixed

From: GBP 1562.00
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The recent emergence of IP-based home security and monitoring solutions has created a new paradigm, which places end users at the heart of the system and enables them to interact with their homes remotely.

Since 2010, various operators have launched, or plan to launch, their own IP-based home security and monitoring services. In this Viewpoint, we focus on this market in France and the USA and feature interview-based case studies on AT&T and SFR.

This Viewpoint provides:

  • case studies of operators entering the home automation market, based on interviews with AT&T, Cisco and SFR
  • a comparison of operator propositions with those supplied by traditional players, as well as an overview of the market situation in France and the USA
  • scenario-based approach to take-up of home automation services and consumer retail spend on these services within a base of 1 million triple-play subscribers, as well as a model of potential incremental spend per subscriber over a 10-year period
  • recommendations for operators wishing to enter this market.

 

Company coverage

The following companies are featured in case studies in this Viewpoint.

  • AT&T (USA)

 

  • SFR (France)

 

Data coverage

The data annex presents the following data used within the models.

  • Potential incremental retail spend for a home automation solution per subscriber during a 10-year period.
  • Illustrative take-up and retail spend scenarios for home automation services for an ISP starting with 1 million triple-play customers.

 

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