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Global HDTV Forecasts to 2017 – 7th edition

Image for Global HDTV Forecasts to 2017  7th edition

Management Report
Published: May 2013
Pages: For full details, please email
Research from: Ovum (was Informa Telecoms and Media)
Sector: Media & Entertainment

From: GBP 1095.00
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Major sporting events, such as the Olympics and the World Cup, continue to push penetration of HD sets and encourage broadcasters to expand their number of HD channels. This activity has seen HDTV become well-established as a mainstream technology.

In some advanced markets, high-definition has become a mainstream broadcast technology. But numerous markets remain immature – meaning the scope for future growth is enormous.
Adam Thomas, Research Manager, Informa Telecoms & Media
In many advanced territories, high-definition TV penetration has already made a significant impact as equipment prices have fallen to affordable levels and the number of channels on offer has become attractive to a mass audience. Some operators now offer HD channels free to subscribers within other packages – though subs still often have to pay for a relatively more expensive HD settop box.

Major sports events, such as the Olympics and the soccer World Cup, spur free-to-air (FTA) broadcasters to provide HD channels. These sporting events increase consumer awareness of HD. HDTV won’t take off in a territory until the main FTA broadcasters are involved.

Operators pay carriage fees for showcase HD channels, especially from prestige international brands. Digital platforms often use HD provision as a differentiator against their competitors. In competitive markets, operators generally follow the HD pioneer, thus creating a momentum for take-up. However, owning an HD-ready set does not automatically mean reception of HD programming, as households need an appropriate box and access to HD content.

What's new

  • Track forecasts and challenges for the next five years
  • Find out how key sporting events like the Olympics and the World Cup are driving HDTV take-up
  • Learn how operators are promoting their HD services
  • Identify investment opportunities in new countries and across platforms
  • Analyse what the impact of falling equipment prices will have on HD penetration
  • Understand the impact and influence that major operators have on HDTV growth in Europe
  • Evaluate how HDTV is helping to increase ARPU and new subscriptions

Countries covered:

    Australia Austria Belguim
    Brazil Bulgaria Canada
    Chile China Columbia
    Croatia Czech Republic Denmark
    Finland France Germany
    Greece Hong Kong Hungary
    Ireland India Indonesia
    Israel Italy Japan
    Korea Malaysia Mexico
    Netherlands New Zealand Norway
    Philippines Poland Portugal
    Puerto Rico Romania Russia
    Serbia Singapore Slovakia
    Slovenia Spain Sweden
    Switzerland Taiwan Thailand
    Turkey UK Ukraine
    US Venezuela Vietnam

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