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Market Opportunity: Mobile Marketing and Advertising

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Table of Contents

Market Study
Published: April 2013
Pages: 52
Tables: For full details, please email deborahf@cmsinfo.com
From: GBP 622.00  Buy Now!
Research from: Mind Commerce
Sector: Mobile

People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.

We define each here to create a reference regarding the relationship of each to “mobile marketing”.

Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers.

Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

Mind Commerce recommends including mobile as an integral part of a cross-media marketing strategy that builds upon current branding successes from television, online, print and radio.

Target Audience: 
  • Traditional media outlets
  • Mobile network operators
  • Mobile platform developers
  • Mobile advertising networks
  • Marketing and advertising agencies
  • Smartphone and tablet manufacturers
  • Mobile search and content aggregators

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