Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


The MVNO Directory 2012

The MVNO Directory 2012

Directory
Published: October 2012
Pages: 262
Research from: Blycroft Publishing
Sector: Mobile

From: GBP 595.00
Buy Now!

> Released October 2012

> MVNOs, resellers and management contacts from across the world

> Over 500 companies responsible for 633 operations

> 83 new entries to the 6th edition

> 1,100 management contacts

> 262 page PDF data book & Excel database

> Plus, bonus Excel data - The MNO Directory & "Not" MVNOs

 

OVERVIEW

 

MVNOs are mobile service offerings from operators without their own licensed mobile spectrum nor a physical base station network and mobile backhaul. Of course, there are exceptions to the rule but the essential factor is that an MVNO cooperates with an MNO for network access. MNOs are traditional mobile operators such as Orange, SingTel and Vodafone. MVNOs include the likes of Virgin Mobile, Tesco Mobile and Lycamobile. For this research, both MVNOs and resellers (which act as the provider to the subscriber) are included.

 

The 6th edition of this global dataset is now available in PDF and Excel format. The previous edition was launched May 2011 and a thorough news review has taken place since then. In completing the news review the research team use their industry knowledge in combination with their research skills to ensure the dataset is correctly updated and that inaccurate releases are not included in the update. Each operation is then reviewed to thoroughly update the publication. Brands launched and owned by MNOs are not included.

ALSO INCLUDED IN THE EXCEL VERSION

 

> The MNO Directory 2012

 

MVNOs need to use an MNO to gain access to a base station network. Within the datasets the MNO(s) partnered with for network access are stated (where possible) along with their URL(s). For the first time, when you order The MVNO Directory 2012 in Excel format you will also receive The MNO Directory 2012 in Excel format.

 

> The "Not" MVNO section

 

A lot of confusion exists within the MVNO marker place; mainly from a maze of free resources publishing unchecked news articles and misunderstanding the industry. Included with the Excel dataset is a list of over 700 operations that did not make it into The MVNO Directory. Reasons include the operation failing, being bought out, never launching, being incorrectly cited as an MVNO, being a brand of an MNO or having changed name.

 

RESEARCH PROCESS

 

The MVNO Directory is now in its 6th edition. The 1st edition was published back in 2006. Each directory update begins with a media review; the researchers take the previous edition and amend the core database with launches, causalities and enhancements.  At this stage the focus is upon ensuring that the Blycroft list of active MVNOs provides an ideal starting point for the update. The media review took place during August/September 2012 and consisted of comparing and contrasting mainly industry specific news, with the inclusion of relevant blogs and non traditional media. 83 operations were identified as new to The MVNO Directory for the 6th edition.

 

Having exhausted the media review the researchers then focus on individual operations. During September 2012 the researchers examined every entry individually.

 

MANAGEMENT CONTACTS

 

The MVNO Directory 2012 contains over 1,100 named management contacts. These people are selected from the MVNOs’ senior management teams and feature job titles such as President, CEO (Chief Executive Officer), CFO (Chief Financial Officer), CTO (Chief Technology Officer), CCO (Chief Commercial Officer) CMO (Chief Marketing Officer), Executive and Senior Vice Presidents plus other senior positions. It is not feasible to provide direct e-mail or telephone numbers for these people so you will not find these within the directory; to get such information would require the individuals to volunteer their correct contact information for 3rd party marketing, which is something a senior executive will not do.

 

398 profiles have at least 1 named contact listed. The team avoids listing the same person twice, even though they may manage multiple MVNOs across different countries. The majority of profiles with no named contact are very niche operations targeting fewer than 10,000 subscribers.

 

PROFILES

 

Data fields (where possible / if applicable):

 

> Company name & Operation name(s)

> Geographic focus

> URL(s), Telephone (mainly switchboard numbers, customer service numbers provided where no alternative found), Fax & Address

> Launch date

> Parent company name / industry / URL

> MVNE partner name / URL

> Carrier (MNO) partner name / URL

> Management contacts (named contacts and job titles for 466 companies - usually within the senior management team)

> Target customer type

> Billing method (pre-pay / post-pay)

> Messaging offered (SMS / MMS)

> Roaming status (international)

> Mobile Internet status & Mobile Broadband status

> SIM only or if handsets offered

 

Top of Page